Discover the Future of Cross-Media Measurement
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The Halo Cross-Media Measurement Framework is a ground-breaking, advertiser-centric measurement approach designed to revolutionize how we understand and evaluate the impact of advertising across the diverse landscape of media channels. Halo leverages advanced technologies and methodologies to provide comprehensive, privacy-conscious, and accurate cross-media measurement solutions. Supported by a consortium of leading global brands, advertiser associations, and technology innovators, the Halo program aims to address the complex challenges of today's rapidly evolving media ecosystem.
In the first of this new Townhall series, WFA, advertisers and other key stakeholders, including Origin in the UK, updated the industry on the progress made at the recent annual Halo CMM Community Summit, in New York in January.
Find a recording of the Townhall and the slides covered in the event below:
Resources & Learning
To enhance your understanding of the Halo program, we recommend exploring the following resources:
- Halo CMM Website: Your hub for all things Halo, including detailed program information, updates, and technical documentation.
- Halo Github Page: Open-source software code repository for Halo Measurement System
- North Star Principles: The guiding principles that shape the Halo program's approach to cross-media measurement.
- Halo Overview: A concise summary of the Halo program, its objectives, and key components.
- Webinars: Access our series of informative webinars featuring discussions with industry experts, technical deep dives.
Why Attend the Townhall?
This virtual Townhall meeting is an exclusive opportunity for Halo community members and professionals from the media and marketing industry to stay at the forefront of advancements in cross-media measurement. Whether you are currently involved with the Halo program or keen on the latest industry developments, this Townhall is your gateway to:
- Latest Updates on the Halo Program: Get first-hand information on the product roadmap, progress, achievements, and future roadmap directly from the Halo team.
- Insights from Industry Experts: Hear from seasoned professionals about the impact of cross-media measurement on advertising effectiveness, market trends, and the privacy-first approach in data analytics.
- Local Market Highlights: Learn from the experiences of local market deployments in the US and the UK, including challenges, successes, and key learnings that can shape global practices.
- Community Engagement: Engage with like-minded professionals, share your insights, and contribute to the discussions that shape the future of media measurement.
Join us to be part of this enlightening discussion. Register here to secure your spot in the next Townhall on 3rd April 2024 and become a member of the Halo community. By registering, you will also subscribe to regular updates and insights from the Halo program.