Posts about Cross-media measurement

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - June 2025 meeting

    Read more about "Halo CMM Community Townhall Meeting"
  2. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - April meeting

    Read more about "Halo CMM Community Townhall Meeting"
  3. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - February Meeting

    Read more about "Halo CMM Community Townhall Meeting"
  4. Cross-media measurement is an advertisers’ North Star
    Cross-media measurementHalo

    Cross-media measurement is an advertisers’ North Star

    Matt Green, Rishi Saxena

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than ever. Matt Green and Rishi Saxena unveil new WFA research and point to the progress made with WFA’s North Star Halo programme – an enabler for Origin in the UK and Aquila in the US.

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  5. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - December 2024 meeting

    Read more about "Halo CMM Community Townhall Meeting"
  6. Knowledge Spotlight: Media Measurement 101
    Video
    Cross-media measurementMedia & analytics

    Knowledge Spotlight: Media Measurement 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Media Measurement 101"
  7. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  8. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  9. Media price inflation falls marginally in WFA Outlook poll of predictions
    Report
    Cross-media measurement

    Media price inflation falls marginally in WFA Outlook poll of predictions

    Tom Ashby

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom Ashby, Global Lead, Media at the WFA, breaks down key trends by channel and market.

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  10. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  11. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  12. WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Event reports
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July 2022

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  13. Media Forum Overview - Global Marketer Week Istanbul 2023
    Event reports
    Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    WFA

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  14. An update on the advertisers’ approach to cross-media measurement
    Video
    Cross-media measurement

    An update on the advertisers’ approach to cross-media measurement

    WFA

    Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.

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  15. WFA issues Global Media Charter 3.0
    Report
    Brand purposeBrand reputationCross-media measurement

    WFA issues Global Media Charter 3.0

    WFA

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.

    Read more about "WFA issues Global Media Charter 3.0"
  16. Spotlight: Reach Curves Gone Rogue
    Video
    Cross-media measurement

    Spotlight: Reach Curves Gone Rogue

    WFA

    A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

    Read more about "Spotlight: Reach Curves Gone Rogue"
  17. WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Event reports
    Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    WFA

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

    Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
  18. MediaSense and WFA announce Media Transformation partnership
    Cross-media measurement

    MediaSense and WFA announce Media Transformation partnership

    WFA

    Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media Transformation and deliver insights, thought leadership and expertise to WFA’s membership of 150+ global advertisers.

    Read more about "MediaSense and WFA announce Media Transformation partnership"
  19. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

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  20. WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
    Event reports
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
  21. People first measurement
    Expert opinion
    Cross-media measurement

    People first measurement

    Matt Green

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media Services at WFA, assesses the progress so far.

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