Benchmark: Media Planning Tools

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WFA member research on media planning tools

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Benchmark

13 August 2024

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Research on behalf of a WFA member into media planning tools: their use, their scope, their integration and their limitations

WFA members can download the benchmark results below.

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pdf WFA Media Forum Benchmark - Media Planning Tools Aug 24.pdf

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Tags: Matt Green Benchmark Media Media Forum

Article details

Benchmark

13 August 2024

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For more information or questions, please contact us

Matt Green
m.green@wfanet.org
Tom Ashby
t.ashby@wfanet.org

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Benchmark: Media Planning Tools