Turkish ad industry launches brand safety alliance

Turkish ad industry launches brand safety alliance

Industry issues
1 minute read

DPIP aims to help create a safer, more sustainable online media environment in Turkey

Article details

  • Author:WFA

    WFA

News
26 January 2021

RVD Turkey_DPIP_Jan21.png

Kicking off 2021, the Association of Turkish Advertisers (RVD) have joined forces with the Interactive Advertising Bureau (IAB) Turkey, the Turkish Association of Advertising Agencies (RD) and the Mobile Marketing Association (MMA) Turkey to launch the Platform for Digital Marketing Communications (DPIP). The new alliance aims to help create a safer, more sustainable online media environment in Turkey.

DPIP’s priorities include creating new solutions on brand safety and building a more transparent online ecosystem, engaging with policy makers, and following developments in other countries.

RVD President Ahmet Pura was elected president of DPIP and said during the launch that the working principles of the WFA-led Global Alliance for Responsible Media (GARM) will be integrated into the group’s work.

For more information, contact RVD.

Article details

  • Author:WFA

    WFA

News
26 January 2021

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