Turkish ad industry launches brand safety alliance

Kicking off 2021, the Association of Turkish Advertisers (RVD) have joined forces with the Interactive Advertising Bureau (IAB) Turkey, the Turkish Association of Advertising Agencies (RD) and the Mobile Marketing Association (MMA) Turkey to launch the Platform for Digital Marketing Communications Platform (DPIP). The new alliance aims to help create a safer, more sustainable online media environment in Turkey.

DPIP’s priorities include creating new solutions on brand safety and building a more transparent online ecosystem, engaging with policy makers, and following developments in other countries.

RVD President Ahmet Pura was elected president of DPIP and said during the launch that the working principles of the WFA-led Global Alliance for Responsible Media (GARM) will be integrated into the group’s work.

For more information, contact RVD.