WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find it difficult to keep contracts up to date.

Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring more ad spend reaches consumers

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some implications for advertisers.

TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom Ashby, Global Lead, Media at the WFA, breaks down key trends by channel and market.

Please note that GARM was discontinued on August 8. See more here.

21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial thoughts, Google has responded to Adalytics findings questioning the output and the methodology employed. In its response, Google claims that over 90% of Search Partner Network impressions are from Top 100 sites and apps (including YouTube). Google goes on to say that ‘Programmable Search Engine’ (ProSE) sites, the focus of Adalytics’ report, are less than 1% of search partner network impressions. And the sites which violated Google’s policies represent 0.002% of impressions across GSP Network.

WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their Programatic Supply Chain Transparency Study

WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green, WFA's Director of Global Media, reviews their top priorities for collaboration