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Media & analyticsWFA reveals first results from new media contract benchmarking
Read more about "WFA reveals first results from new media contract benchmarking"WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find it difficult to keep contracts up to date.
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Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.
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Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
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Cross-media measurementMedia & analyticsKnowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyMedia & analyticsAI
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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WFA Outlook report: Media inflation set to rise in 2025 and 2026
Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"9 out of 10 top global markets expected to see prices rise more than in 2024.
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Cross-media measurementMedia price inflation falls marginally in WFA Outlook poll of predictions
Read more about "Media price inflation falls marginally in WFA Outlook poll of predictions"TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom Ashby, Global Lead, Media at the WFA, breaks down key trends by channel and market.
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WFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial thoughts, Google has responded to Adalytics findings questioning the output and the methodology employed. In its response, Google claims that over 90% of Search Partner Network impressions are from Top 100 sites and apps (including YouTube). Google goes on to say that ‘Programmable Search Engine’ (ProSE) sites, the focus of Adalytics’ report, are less than 1% of search partner network impressions. And the sites which violated Google’s policies represent 0.002% of impressions across GSP Network.
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Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerceMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Media Contract Guidance for Advertisers: Global Best Practice
Read more about "Media Contract Guidance for Advertisers: Global Best Practice"WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
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Media Contract Guidance for Advertisers: Focus on China
Read more about "Media Contract Guidance for Advertisers: Focus on China"The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency challenges.
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Cross-media measurementPeople first measurement
Read more about "People first measurement"The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media Services at WFA, assesses the progress so far.
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Charting a new course in media for 2022 and beyond
Read more about "Charting a new course in media for 2022 and beyond"WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green, WFA's Director of Global Media, reviews their top priorities for collaboration
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CreativityMarketing technologyGamingDigital media transformationMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May 2022
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Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketingGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Agency managementMarketing effectivenessValue of advertisingMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Media Forum Meeting Overview (12th May 2021)
Read more about "Media Forum Meeting Overview (12th May 2021)"Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
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Advertising & policyCross-media measurement
Media Forum Meeting Overview (24th February 2022)
Read more about "Media Forum Meeting Overview (24th February 2022)"Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.
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Media Forum Meeting Overview (29th September 2021)
Read more about "Media Forum Meeting Overview (29th September 2021)"Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
