Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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On the agenda:
Managing media transparency in Mexico
A new media transparency law has been introduced in Mexico, with similarities to France’s ‘Loi Sapin’. Guest: Manuel Reyes (Cortex Media) updated us on the changes in Mexico and outline how global media leads should act.
A bold new vision for media measurement
Luiz Barros (VP, Data CoE & Global Media, Anheuser Busch InBev) shared the journey and vision ABInBev has for media measurement, with a focus on data, new tools and capabilities.