Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Industry issues
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Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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WFA
Event reports
15 May 2022
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On the Agenda:
As it was in the week overall, responsibility and sustainability featured heavily in the our Media Forum. We heard members including Isabel Massey (Diageo), Tina Beuchler (Nestlé) and Catherina Kowsoleea (Philips) speak about how they’ve set up their responsible media initiatives, and how they’ve applied them to partners. Measurement was our second topic and we heard Karen Nelson-Field (CEO of Amplified Intelligence and former Senior Researcher, Ehrenberg Bass Institute) discuss the importance of attention. WFA’s Cross-Media Measurement work was also in focus.
Article details
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WFA
Event reports
15 May 2022
