This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.

WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.

The first part of this series featured editors from Marketing Week, Warc, Adweek and MediaPost. See here.

Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their decisions are having. Gabrielle Robitaille, WFA's Digital Policy Manager, explains.

Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There is no global one-size-fits-all approach to advertising standards; every country will craft a regulatory framework according to domestic legal and cultural specificities. But the core components for effective and responsible advertising standards remain the same. 

This toolkit makes the case for advertising self-regulation, identifying the core building blocks drawing on case studies from Brazil, India and the Philippines.

Member-only content, please log in to view this toolkit.