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Webinar: Reducing fraud in programmatic with ads.txt
Read more about "Webinar: Reducing fraud in programmatic with ads.txt"Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients
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Advertising & policyDigital policyPrivacy & techGDPRThe contribution of data to digital advertising (Europe, 2017)
Read more about "The contribution of data to digital advertising (Europe, 2017)"This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.
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Advertising & policyTrends & forecastsPrivacy & techEurope research: Data-driven advertising and Europeans’ internet use
Read more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.
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Advertising & policyMedia & analyticsValue of advertisingEurope research: The economic impact of data-driven advertising (2017)
Read more about "Europe research: The economic impact of data-driven advertising (2017)"This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.
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