Benchmark: Media Spend Vs Net Sales Revenue & A&P

Benchmark: Media Spend Vs Net Sales Revenue & A&P

Media
1 minute read

WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 March 2022

A WFA member reached out with a view of trying to establish some benchmarks for the level of expenditure represented by media as a proportion of net sales revenue. They requested we reach out to other members within the WFA to help develop these benchmarks.Members were therefore asked to highlight which of the % ranges (provided by the WFA) represents the level of media spend vs net sales for their organisation on a global level and by region if possible. Off the back of the first benchmark request a follow up benchmark was then suggested from one of our respondents asking to see the ratio between A&P and media investment which led to the chart in slide 5.

No client names were mentioned.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 March 2022

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