Europe research: The economic impact of data-driven advertising (2017)

Europe research: The economic impact of data-driven advertising (2017)

Industry issues
1 minute read

This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.

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Article details

  • EDAA

  • IAB

Reports & whitepapers
8 September 2017

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Article details

  • EDAA

  • IAB

Reports & whitepapers
8 September 2017

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