Ambitions
The Global Alliance for Responsible Media is forming to drive uncommon collaboration to improve the safety, trustworthiness, and sustainability of media by focusing on creating:
Global Alliance for Responsible Media
Global Alliance for Responsible Media
Brings together advertisers, agencies, media companies, platforms and industry organisations to improve digital safety
Members of the Global Alliance for Responsible Media recognise the role that advertisers can play in collectively pushing to improve the safety of online environments. Together, they are collaborating with publishers and platforms to do more to address harmful and misleading media environments; and to develop and deliver against a concrete set of actions, processes and protocols for protecting brands.
More details
More viewer safety for consumers
Less risk for brand advertisers
More credibility for platforms
A sustainable industry
Alliance members
The Global Alliance for Responsible Media was founded by WFA members and is made up of advertisers, agencies, media companies, platforms and industry organisations.
Interested in becoming an Alliance member or supporter? Get in touch with the initiative’s lead Robert Rakowitz at r.rakowitz@wfanet.org
What Alliance members say
Interviews with Alliance members
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For more information or questions, please contact Rob Rakowitz at r.rakowitz@wfanet.org