Global Alliance for Responsible Media

Global Alliance for Responsible Media

Global Alliance for Responsible Media

Brings together advertisers, agencies, media companies, platforms and industry organisations to improve digital safety

Members of the Global Alliance for Responsible Media recognise the role that advertisers can play in collectively pushing to improve the safety of online environments. Together, they are collaborating with publishers and platforms to do more to address harmful and misleading media environments; and to develop and deliver against a concrete set of actions, processes and protocols for protecting brands.

Ambitions

The Global Alliance for Responsible Media is forming to drive uncommon collaboration to improve the safety, trustworthiness, and sustainability of media by focusing on creating:

More viewer safety for consumers

More viewer safety for consumers

Less risk for brand advertisers

Less risk for brand advertisers

More credibility for platforms

More credibility for platforms

A sustainable industry

A sustainable industry

Alliance members

The Global Alliance for Responsible Media was founded by WFA members and is made up of advertisers, agencies, media companies, platforms and industry organisations.

Interested in becoming an Alliance member or supporter? Get in touch with the initiative’s lead Robert Rakowitz at r.rakowitz@wfanet.org

What Alliance members say

Interviews with Alliance members

What is the Global Alliance for Responsible Media?

Gerry D'Angelo, P&G, on brand safety and the Global Alliance for Responsible Media

Ben Jankowski, Mastercard, on cross-media measurement

Carolyn Everson, Facebook on brand safety: 'It's a job that's never finished'

Related news

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  2.    Nearly a third of advertisers pull back or consider pulling back from platforms
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