Ambitions
The Global Alliance for Responsible Media is forming to drive uncommon collaboration to improve the safety, trustworthiness, and sustainability of media by focusing on creating:
Members of the Global Alliance for Responsible Media recognise the role that advertisers can play in collectively pushing to improve the safety of online environments. Together, they are collaborating with publishers and platforms to do more to address harmful and misleading media environments; and to develop and deliver against a concrete set of actions, processes and protocols for protecting brands.
The Global Alliance for Responsible Media is forming to drive uncommon collaboration to improve the safety, trustworthiness, and sustainability of media by focusing on creating:
The Global Alliance for Responsible Media was founded by WFA members and is made up of advertisers, agencies, media companies, platforms and industry organisations.
Interested in becoming an Alliance member or supporter? Get in touch with the initiative’s lead Robert Rakowitz at r.rakowitz@wfanet.org
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…
A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…
Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
Global Alliance for Responsible Media launches solutions to improve digital safety
This document is our cross-industry industry alliance’s working charter. It represents our current and shared agreements on…
GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…
Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
For more information or questions, please contact Rob Rakowitz at r.rakowitz@wfanet.org