Paraguay association launches campaign highlighting value of legitimate brands

To support economic recovery and help combat contraband and knockoff products, the Chamber of Advertisers of Paraguay (CAP) together with TV network SNT have launched a campaign “Elegí marcas legales” (“Choose legal brands”). It aims to encourage consumers to only buy products from legitimate companies.

The campaign is a series of videos which features the different benefits and reasons to support legally-recognised brands in Paraguay, including:

• Companies behind these brands help ensure a better quality of life for thousands of Paraguayan families and communities;
• They guarantee the highest quality in products and services, whereas illegal brands cannot guarantee quality;
• They generate jobs and contribute to Paraguay’s economy by paying taxes.

You can watch the videos here. For more information, contact CAP.