CAP’s video campaign aims to encourage consumers to support legally-recognised companies
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To support economic recovery and help combat contraband and knockoff products, the Chamber of Advertisers of Paraguay (CAP) together with TV network SNT have launched a campaign “Elegí marcas legales” (“Choose legal brands”). It aims to encourage consumers to only buy products from legitimate companies.
The campaign is a series of videos which features the different benefits and reasons to support legally-recognised brands in Paraguay, including:
- Companies behind these brands help ensure a better quality of life for thousands of Paraguayan families and communities;
- They guarantee the highest quality in products and services, whereas illegal brands cannot guarantee quality;
- They generate jobs and contribute to Paraguay’s economy by paying taxes.