Japan's ad industry unveils joint committee for ad verification in digital advertising

Japan’s advertising industry including the Japan Advertisers Association (JAA) has launched the Joint Industry Committee for Digital Advertising Quality (JICDAQ), a joint industry committee to improve the quality of digital advertisements in Japan through third-party certification. It aims to eliminate invalid traffic and ensure brand safety, improve the efficiency and effectiveness of digital advertising and create a foundation for industrial and technological innovation in the market.

JAA hopes to improve low transparency in Japan’s digital media ecosystem for the benefit of consumers, companies and society through JICDAQ as a platform for industry self-regulation and continued collaboration with government agencies and other industry organisations. Companies can now apply to be certified by JICDAQ for either ensuring their digital advertising practices exclude invalid traffic (ad fraud) or ensure brand safety, or both.

JICDAQ was launched in collaboration with Japan Advertising Agencies Association (JAAA), Japan Interactive Advertising Association (JIAA) and Japan Audit Bureau of Circulations (JABC), as well as the country’s Fair Trade Commission and Digital Market Competition Council.

For more information, contact JAA.