WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
AI Community
WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
The objective of the Community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:
- Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
- Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
- Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.
The Community is open to WFA members only (client-side brands) and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.
To get involved in the AI Community, please reach out to Gabrielle Robitaille.
AI Community Resources
GenAI Primer
The WFA GenAI Primer is a practical guidance on how brands can use generative AI safely.
Read more 
GenAI Survey
This WFA survey found that three in four companies already use GenAI or plan to use it soon.
Read more 
Other GenAI Resources
This is an AI Community resources hub, where you will find AI related benchmarks, surveys, reports, videos and webinars.
Read more Related news
-
AI (Artificial Intelligence)AIMarketing procurementThe impact of GenAI on partner management
Read more about "The impact of GenAI on partner management"This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…
-
CreativityAIMarketing leaders highlight key trends at Global Marketer Week 2025
Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
-
AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyAI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
-
AI (Artificial Intelligence)CreativityMarketing technologyAIMarketing technologyMarketing technologyWFA President’s Vision for 2025
Read more about "WFA President’s Vision for 2025"Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
-
AI (Artificial Intelligence)CreativityAITop WFA content in 2024 to get you ahead in 2025
Read more about "Top WFA content in 2024 to get you ahead in 2025"We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…
-
AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyMajor multinationals identify six key IP risks of GenAI in marketing
Read more about "Major multinationals identify six key IP risks of GenAI in marketing"Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…
-
CreativityMarketing technologyAIMarketing technologyMarketing technologyNine WFA partner predictions for 2025
Read more about "Nine WFA partner predictions for 2025"WFA's strategic partners share their global marketing predictions for…
-
AIHow are national associations empowering advertisers through AI?
Read more about "How are national associations empowering advertisers through AI?"Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption
-
CreativityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…