First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators
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The Global Guidance on Environmental Claims identifies six key principles that marketers need to follow to make sure they are seen as trustworthy and to avoid their brands being accused of greenwashing.
The goal is to provide marketers with a clear set of rules to follow when they decide to communicate the actions that their company is taking to drive more sustainable outcomes.
By detailing both the principles and global best practice, it will help brands ensure that environmental claims are credible to consumers and can be backed up if they are challenged.