More about WFA

By marketers, for marketers

No agencies, media or vendors. No vested interests.

Our peer-to-peer network brings together 10,000+ senior marketers globally: from Chief Marketing Officers to In-House specialists; from Marketing Capability specialists to Media experts, as well as Sourcing, Insights or Policy and Regulatory Affairs professionals.

​Experts from across our membership come together in our working groups to exchange best practice. We connect brands but also functions within brands. Function-specific forums are complemented by horizontal, cross-functional communities in areas such as AI, sustainable marketing, or inclusive marketing. 

WFA Marketing Forums

Make smarter decisions guided by peers with no vested interests. WFA offers 48-hour benchmarking and one-to-one matchmaking services to help marketers get you the best available information from our network as fast as possible.

Voluntary peer-to-peer groups bring together on average 20-30 of the most sophisticated client-side multi-national marketers over 50 times a year.

Get unique insight from WFA research on anything from media cost forecasts to agency remuneration. Our samples tend to be based on responses from your peers representing at least $30bn in ad spend.

Help set and raise global industry standards on media & marketing issues, whether it be best practice for audience research or the agency pitch process, providing marketers with guidance in relation to programmatic media buying.

WFA Policy Forums

WFA has a team of experts working on the key marketing policy issues impacting brand owners, from data collection and ad blocking to sector specific challenges on food, alcohol, pharmaceuticals and cosmetics. Policy leads are skilled in translating what the policy challenges mean for your business and in coordinating engagement to find sustainable solutions which work for the brand owners and policymakers.

Protecting your brand is as important as building it. WFA works with international bodies, such as WEF, WHO, APEC, OECD and UNICEF, to help define best practice standards for marketing so as to help brands deliver on societies’ expectations.

WFA Communities

The AI, Sustainable Marketing, and Inclusive Marketing Communities are three cross-functional, cross-market and WFA member-only initiatives. Each Community brings together global brand leaders, offering voluntary guidance, best practices and research through peer-to-peer learning. They each cut across traditional silos, ensuring connections throughout different departments and geographies.