Overview

In-House Forum

<p>In-House Forum</p>

Helping senior global marketing professionals navigate the process of in-housing for their organisation.

Based on the growing trend of in-housing creative services, the In-House Forum was launched to provide WFA members a platform to share experiences, challenges and solutions on their own models. From creative to programmatic, this group covers all the common areas when bringing services in-house. Topics of discussion include agile ways of working, measuring performance and success of your in-house agency, and expanding capabilities and skill sets.

Value is delivered through critical research and reports, physical and remote forums, and online tools and benchmarking services.

The group is chaired by Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever.

In-House Forum Resources

Related news

  1.    In-House Forum names new chair from Unilever

    In-House Forum names new chair from Unilever

    Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House…

    Read more about "In-House Forum names new chair from Unilever"
  2.    Spotlight: Housekeeping: In-house agency trends and challenges
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    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  3.    In-housing set for rapid and continued growth at major multinationals
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    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

    Read more about "In-housing set for rapid and continued growth at major multinationals"
Contact

Chairpersons

  • Shannon Kalkstein

    Shannon Kalkstein

    Global Head of U-Studio and UniAdapt, Unilever

WFA Contacts