Integrated marketingMarketing capabilities
In-House Forum Overview (October 2021)
Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…
Marketing procurementOrganisation & structure
Decoupling production from the creative agency and the role of the agency producer
Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
Agency managementMarketing operationsOrganisation & structure
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
Creative in-housing hits 57% among multinationals, WFA report
Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
ProgrammaticMarketing operationsOrganisation & structure
Webinar: In-housing Programmatic Media Success
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
Agency managementAgency rostersMarketing procurement
Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.
Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
Media Forum meeting overview (February 2019, Singapore)
Overview of the Media Forum held on February 12th, 2019 in Singapore.
Media Forum meeting overview (October 2018, Amsterdam)
Overview of the Media Forum held on October 24th, 2018 in Amsterdam.
Ad fraud & verificationMedia governanceProgrammatic
Media Forum Meeting Overview (November 2018, New York)
Overview of the Media Forum held on November 7th, 2019 in New York.
Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on Sourcing Adaptation & Transcreation
WFA member benchmark. For additional details, please log in.