Posts about In-housing

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  1.    Global Trends in Creative In-Housing
    Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

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  2.    Creative in-housing hits 57% among multinationals, WFA report

    Creative in-housing hits 57% among multinationals, WFA report

    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

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  3.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how theā€¦

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  4.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

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  5.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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  6.    Media Forum meeting overview (October 2018, Amsterdam)
    Media governanceProgrammatic

    Media Forum meeting overview (October 2018, Amsterdam)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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  7.    Media Forum Meeting Overview (November 2018, New York)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (November 2018, New York)

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  8.    Benchmark on Sourcing Adaptation & Transcreation
    Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Sourcing Adaptation & Transcreation

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"