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Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
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The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
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Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
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Creative in-housing hits 57% among multinationals, WFA report
Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
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This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
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Agency managementAgency rostersMarketing procurement
Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
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WFA has teamed up with The Economist Group for a study into the current state of advertising.
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ProgrammaticMedia transformation
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Overview of the Media Forum held on February 12th, 2019 in Singapore.