Privacy & Tech Forum

WFA Privacy & Tech Forum

WFA Privacy & Tech Forum brings together policy, legal, privacy and media professionals faced with the complex data and digital governance challenges presented by today’s digital marketing ecosystem.

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Beyond closely following global privacy regulations, the group builds connections across sectors and functions to help experts devise practical solutions to managing their company’s digital footprint. Members exchange on issues such as best practice when it comes to managing compliance as well as the responsible and ethical use of data.

See all Forum resources

Key resources

Data Ethics Playbook (2023)

Data Ethics Playbook (2023)

Voluntary guidance to help brands foster an internal culture rooted in the ethical and responsible use of data.
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The CMO Guide to Data Ethics in Practice (2022)

The CMO Guide to Data Ethics in Practice (2022)

A global data ethics framework with 20 key recommendations CMOs can take to when it comes to data-driven marketing and responsibilities around AI.
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The Rise of Morality in Technology (2020)

The Rise of Morality in Technology (2020)

This report sets out what marketers need to consider to ensure their organisation always uses data ethically and the actions they can take to promote the issue across their companies.
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Upcoming Forum events

  1. Reunión Regional WFA LATAM 2026

    13 Oct 2026

    There are places available.

    Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.

    More information Register for this meeting

  2. Policy Action Group (PAG)

    Brussels Belgium

    02 Jun 2026

    There are places available.

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  3. Policy Forum

    Stockholm Sweden

    22 Apr 2026

    For public affairs professionals.

    More information Register for this meeting

  4. Retail Media taskforce: March 2026

    12 Mar 2026

    There are places available.

    Member case study and topics to tackle for 2026. 

    More information Register for this meeting

The WFA Privacy & Tech Forum is a place for brand owners to discuss these challenges, with a focus on creating better interactions between brands and consumers in a digital world. As consumers become increasingly sceptical about the role of advertising in their digital lives, brands are facing increased regulatory scrutiny as data-driven marketing and other digital advertising techniques evolve.

The Privacy & Tech Forum aims to help brands address this decline in trust by building connections across sectors and between functions to seek solutions for digital governance which go beyond compliance to build and repair trust with consumers.

The Privacy & tech Forum is chaired by Jacqui Stephenson.

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Chairperson

  • Jacqui Stephenson

    Jacqui Stephenson

    Global Responsible & Purpose Marketing Officer

WFA Contact