WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Sponsored Products (with bvA) and Cannes update.
Featuring Balazs Kaposi and Naji Kassam at Publicis and Eleni Kitra at ABG, sharing their views on the media markets in 2026 and beyond.
Please join WFA & Google for an exclusive 'Welcome to Cannes' cocktail reception.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Sharp increase in US price inflation against decrease in China
What role is influencer marketing playing? Is traditional broadcast still being used? What are the drivers of change between communication channels?
Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.
Six takeaways from WFA's first Forum Connect in India, which brought together CMOs, Media and Insights leaders from WFA's global network.
On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.
Marketers are willing to increase budgets where performance data justifies it. Tom Ashby, Global Lead, Media Services at WFA, argues that the relationship between budget growth and price inflation is breaking down.
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
