WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?
Member case study and topics to tackle for 2026.
18 Mar 2026
AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
This charter has been developed by the Media Committee of the WFA.
