Media Forum
WFA Media Forum
WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
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The global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
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Key resources
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
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Marketing structureAgency managementMarketing procurementMarketing organisationMarketing procurement
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Guide to Programmatic Media (2014)
An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.
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Guidelines on client-agency relations and best practice in the pitch process (2013)
This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Member-only content. Please log in to access this guide.
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WFA Media Charter (2008)
This charter has been developed by the Media Committee of the WFA.
- Its aim is to state the advertisers’ principles and objectives in relation to the media as vehicle for their marketing communications
- It is intended to be used as a guide on the subject for advertisers
- It is hoped it will help establish best practice in emerging and mature markets around the world. Available several languages: English, Spanish, Portuguese, Japanese, French.
Read more about "WFA Media Charter (2008)"
