WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Case study from L'Oreal and topics to tackle for 2026.
AI is the fastest-spreading technology in human history. Visibility within AI answer engines is paramount to brands competing, and with adoption continuing to grow, it’ll only get even more crucial.
Meeting for global/regional media directors or similar
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.
This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Member-only content. Please log in to access this guide.
This charter has been developed by the Media Committee of the WFA.
