WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join WFA and Ogilvy Consulting as they talk through their collaboration – ‘Global Brand Transformation’.
Please join WFA & Google for an exclusive 'Welcome to Cannes' cocktail reception.
Annual Media Board Meeting
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Survey looking at current and future projected digital marketing investment trends among WFA members.
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers. The results were presented on March 19th at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong, a presentation by a group of African students on their views about what's good and bad about brand marketing and an interactive panel session including high-profile industry experts focusing on potential solutions.
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being delivered by these companies
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being consolidated.
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency.
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
