WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
WFA’s AI Community is a cross-functional group bringing together senior marketing, policy and legal professionals and aims to provide brands with the knowledge and insights needed to leverage AI in an effective and responsible way.
Meeting for global/regional media directors or similar
Sponsored Products (with bvA) and Cannes update.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
WFA benchmark on recommended digital agencies in South Korea.
Webinar featuring Andrew Altersohn, CEO of AD/FIN
Benchmarked media agency rates by role for Germany, UK and US.
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
