WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Tom and Matt want to welcome you into 2026!
WFA Retail Media Taskforce will meet on January 22 to continue conversations from 2026.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved.
