Media Forum
WFA Media Forum
WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the Forum
The global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
See all Forum resources
Key resources
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Related content
-
Agency managementMarketing procurementMarketing procurement
Benchmark on Recommended digital agencies in Philippines
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
Read more about "Benchmark on Recommended digital agencies in Philippines"
-
Media & analyticsMarketing structure
Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.
Read more about "Benchmark on digital insight and innovation generation"
-
Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
-
Ad tech
Survey on digital attribution modelling
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
Read more about "Survey on digital attribution modelling"
-
Agency managementMarketing procurementMarketing procurement
Benchmark on recommended digital agencies in Japan
WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
Read more about "Benchmark on recommended digital agencies in Japan"
-
Agency managementMarketing procurementMarketing procurement
Benchmark on Recommended digital agencies in South Korea
WFA benchmark on recommended digital agencies in South Korea.
Read more about "Benchmark on Recommended digital agencies in South Korea"
