WFA are a partner of IAB Europe for their upcoming event 'Retail Media Impact Summit', in Amsterdam, the Netherlands. WFA corporate members can benefit from an exclusive discount on tickets using the link  here.  

 
Following a hugely successful inaugural edition, the 2026 summit will once again convene 200 senior decision-makers, from leading retailers and ambitious advertisers to cutting-edge tech partners and policy leaders, for a day of insight, collaboration, and forward-thinking discussion.

This year’s theme, “Beyond the Boom: The Next Chapter of Retail Media Growth,” reflects the industry’s transition from rapid acceleration to long-term maturity and sustainable growth. As Retail Media continues to expand, the focus is shifting toward building scalable strategies, proving effectiveness, strengthening collaboration, and unlocking greater value across the ecosystem.

Expect a high-impact programme of inspiring keynotes, interactive workshops, and expert-led sessions designed to tackle the industry’s biggest challenges and unlock new opportunities for growth.