About Spotlight: Measuring Effectiveness: Understanding Content & Digital PR Performance to Maximise ROI

Spotlight: Measuring Effectiveness: Understanding Content & Digital PR Performance to Maximise ROI - About

AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.

Wednesday, 18 March 2026 from 16:00 to 17:00 (CET)

In this webinar, we’ll share a practical measurement approach that ties content and digital PR activity to outcomes stakeholders care about: brand visibility, qualified demand, and revenue contribution. We’ll cover what to measure, how to report it clearly, and how to use the data to make better decisions about where to invest (and what to stop doing).

You’ll learn:
  • How to evidence the value of content and digital PR beyond clicks and rankings
  • Which KPIs and attribution views stand up to stakeholder and procurement scrutiny
  • A simple reporting framework you can repeat each month to demonstrate ROI and guide budget decisions

Who this module is aimed at: Marketing, media, and procurement professionals from the WFA membership. 

Duration: 60 minutes, including Q&A.

Presenter: Matt Beswick, Strategy Director and Co-Founder, Blush

3:00 pm London | 10:00 am New York | Other time zones

Available to: WFA members and members of WFA’s National Advertiser Associations

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.

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