WFA Media Charter (2008)
Media1 minute read
This charter has been developed by the Media Committee of the WFA.
- Its aim is to state the advertisers’ principles and objectives in relation to the media as vehicle for their marketing communications
- It is intended to be used as a guide on the subject for advertisers
- It is hoped it will help establish best practice in emerging and mature markets around the world. Available several languages: English, Spanish, Portuguese, Japanese, French.
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