Posts about Global Media Charter

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Media Forum Overview - Global Marketer Week Istanbul 2023
    Event reports
    Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    WFA

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  2. WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Press releases
    Global Marketer Week

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    WFA

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering competition, accountability, responsibility, sustainability, and people.

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  3. Charting a new course in media for 2022 and beyond
    Expert opinion

    Charting a new course in media for 2022 and beyond

    Matt Green

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green, WFA's Director of Global Media, reviews their top priorities for collaboration

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  4. Notes from the beach: the evolution of partnerships
    Expert opinion
    Agency managementCMO Forum

    Notes from the beach: the evolution of partnerships

    Rob Dreblow

    No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.

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  5. Taking the brand safety agenda forward
    Expert opinion
    Advertising & policy

    Taking the brand safety agenda forward

    WFA

    WFA signs MoU on Online Advertising and Intellectual Property Rights

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  6. WFA releases full version of Global Media Charter to reform digital ad ecosystem
    Press releases

    WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment

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  7. Press releases
    Global Marketer WeekMarketing strategyMarketing strategy

    Global advertisers demand reform of digital ad ecosystem

    WFA

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment

    Read more about "Global advertisers demand reform of digital ad ecosystem"
  8. ABCs of clients in control
    Expert opinion
    Marketing technologyMarketing technology

    ABCs of clients in control

    Ranji David

    Is blockchain technology the silver bullet that marketing organisations need right now?

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