WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?
18 Mar 2026
AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant investments in verification and optimisation, brands today still struggle with performance, waste and inadvertent exposure to reputational, legal and ethical risk.
Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.
WFA has launched a new Transparency Tool, in partnership with Ebiquity, designed to help benchmark contact transparency across key areas of media practice.
