Media Forum
WFA Media Forum
WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
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The global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
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Key resources
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
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Trends & forecastsMedia & analytics
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Trends & forecasts
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Integration not scale is key to media success
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Media & analytics
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SustainabilityMedia transformation
Spotlight: Managing CO2 emissions in media
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