Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Upcoming Forum events

  1. WFA Welcome Drinks @ The Google Beach

    Cannes France

    22 Jun 2026

    Please join WFA & Google for an exclusive 'Welcome to Cannes' cocktail reception.

    More information Register for this meeting

  2. Media Board Meeting

    Cannes France

    24 Jun 2026

    Annual Media Board Meeting

    More information Register for this meeting

  3. WFA Forum Connect

    New York United States

    29 Sept 2026

    WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

RSS Feed
  1.    Media price inflation trending towards long-term averages

    Media price inflation trending towards long-term averages

    The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions.

    Read more about "Media price inflation trending towards long-term averages"
  2.    Knowledge Spotlight: Marketing Mix Modelling 101
    Media & analyticsMarketing effectivenessMarketing technologyMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  3.    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
    Global Marketer WeekCMO Forum

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.

    Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"
  4.    WFA launches new Transparency Tool for media
    Marketing tool

    WFA launches new Transparency Tool for media

    WFA has launched a new Transparency Tool, in partnership with Ebiquity, designed to help benchmark contact transparency across key areas of media practice.

    Read more about "WFA launches new Transparency Tool for media"
  5.    Media Forum Meeting Overview, New York, December 2024

    Media Forum Meeting Overview, New York, December 2024

    Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum Connect

    Read more about "Media Forum Meeting Overview, New York, December 2024"
  6.    Uniting Minds and Functions in 2024
    Forum ConnectCMO Forum

    Uniting Minds and Functions in 2024

    WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very strength also risks exacerbating the global silos that we need to break down.  

    Read more about "Uniting Minds and Functions in 2024"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts