Media Forum
WFA Media Forum
WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the Forum
The global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
See all Forum resources
Key resources
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Related content
-
Global Marketer WeekCMO Forum
Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.
Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"
-
Marketing tool
WFA launches new Transparency Tool for media
WFA has launched a new Transparency Tool, in partnership with Ebiquity, designed to help benchmark contact transparency across key areas of media practice.
Read more about "WFA launches new Transparency Tool for media"
-
Media Forum Meeting Overview, New York, December 2024
Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum Connect
Read more about "Media Forum Meeting Overview, New York, December 2024"
-
Forum ConnectCMO Forum
Uniting Minds and Functions in 2024
WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very strength also risks exacerbating the global silos that we need to break down.
Read more about "Uniting Minds and Functions in 2024"
-
Media transformation
Ad spend growth to slow in 2025
The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more targeted than in previous years says Tom Ashby, Global Lead Media Services at WFA.
Read more about "Ad spend growth to slow in 2025"
-
Digital media transformationMedia transformation
Spotlight: 3rd Party Cookies live on… but not for long!
Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should advertisers do now, to be ready for the 2025+ digital media ecosystem.
Read more about "Spotlight: 3rd Party Cookies live on… but not for long!"
