Welcome

Deciding if an ad is irresponsible or unethical is a tricky business.

Advertising is very subjective. Some people may find certain ads offensive, others may not.

This test is designed to help marketers spot problematic techniques and practices in marketing so that they can better steer clear of potential problems and avoid criticism from consumers, NGOs and the press.

The test uses real-life examples to help marketers align their practices with regulatory and societal expectations.

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Gabrielle Robitaille
G.robitaille@wfanet.org
Alexandre Boyer
a.boyer@wfanet.org

Get analysis, insight & opinions from the world's top marketers.

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Mumbai

3 February 2026

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Welcome

Alcohol Marketing Road Test

Deciding if an ad is irresponsible or unethical is a tricky business.

Gabrielle Robitaille

Alexandre Boyer

Get analysis, insight & opinions from the world's top marketers.

WFA Forum Connect

Outlook 2025