For more information or questions, please contact Will Gilroy at firstname.lastname@example.org
Deciding if an ad is irresponsible or unethical is a tricky business.
Advertising is very subjective. Some people may find certain ads offensive, others may not.
These tests are designed to help marketers spot problematic techniques and practices in marketing so that they can better steer clear of potential problems and avoid criticism from consumers, NGOs and the press.