Governance

Governance

By brands, for brands

WFA is governed by senior leaders representing some of the world’s largest brands, ensuring the organisation remains firmly member-led and globally representative.

The Executive Committee serves as the key decision-making body shaping WFA’s direction and impact worldwide.

Alongisde the Executive Committee, WFA’s Global Boards for Media, Sourcing and Policy bring together senior practitioners from WFA member companies to shape thinking and drive progress across key industry priorities. These act as both sounding boards and action platforms, enabling peer collaboration and industry leadership at scale.

Together, this governance structure ensures WFA reflects the voice of global marketers and remains focused on advancing efficient, effective and responsible marketing worldwide.

  • David Wheldon
    David Wheldon David WFA President
  • Phil Myers
    Phil Myers Phil WFA Deputy President and Chief Institutional Affairs & Corporate Communications Officer, Ferrero
  • Jean Luc Chetrit
    Jean Luc Chetrit Jean Luc WFA Treasurer and CEO, Union des Marques (France)
  • Stephan Loerke
    Stephan Loerke Stephan WFA CEO
    Stephan manages the WFA secretariat, oversees all work carried out on behalf of its members and is the WFA’s main spokesperson. He sits on all WFA public affairs and marketing committees, as well as on the WFA Executive Committee.

    Prior to joining WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. Combining French and German nationalities, Stephan speaks French, German, English, Dutch and Spanish.
  • Rupen Desai
    Rupen Desai Rupen WFA Regional VP Asia-Pacific and CMO & Venture Partner, Una Terra
  • Cristina Diezhandino
    Cristina Diezhandino Cristina WFA Regional VP Europe and Global Chief Marketing Officer, Diageo
  • Mounir Jazouli
    Mounir Jazouli Mounir WFA Regional VP Africa and Chief Communication & Institutional Relations Officer, Bank of Africa
  • Bob Liodice
    Bob Liodice Bob WFA Regional VP North America and CEO, ANA (USA)
  • Aishwarya Nambiar
    Aishwarya Nambiar Aishwarya WFA Regional VP Middle East and Lead Manager, Global Management, Etihad Airways
  • Philip Perez
    Philip Perez Philip WFA Regional VP Latin America and President, CAA (Argentina)
  • Anders Bering
    Anders Bering Anders Vice President Global Public Affairs & External Communications, Mars
  • Asmita Dubey
    Asmita Dubey Asmita Chief Digital & Marketing Officer, L'Oréal
  • Russell Dyer
    Russell Dyer Russell Chief Corporate Affairs Officer, Kenvue
  • Aude Gandon
    Aude Gandon Aude Global Chief Digital and Marketing Officer, Estée Lauder
  • Cheryl Goh
    Cheryl Goh Cheryl Chief Marketing and Consumer Officer, Grab
  • Yinka Ijabiyi
    Yinka Ijabiyi Yinka Group Head Marketing & Corporate Communications, First Bank of Nigeria
  • Catherine Lautier
    Catherine Lautier Catherine Global Head of Media, Danone
  • Silas Lewis-Meilus
    Silas Lewis-Meilus Silas Global Head of Media Operations, Haleon
  • Liliya Rechitsky
    Liliya Rechitsky Liliya Sr. Director of Procurement, Best Buy
  • Joel Renkema
    Joel Renkema Joel Global Head of Insights, Inter IKEA Group
  • Jose Roman
    Jose Roman Jose Corporate Executive, Global Sales and Marketing, Nissan Motor Corporation
  • Jiunn Shih
    Jiunn Shih Jiunn Global Chief Marketing Officer, Driscoll's
  • Anne Stilling
    Anne Stilling Anne Global Director Brand & Media, Vodafone
  • Adrian Terron
    Adrian Terron Adrian Head, Corporate Brand & Marketing Strategy, Tata Group
  • Jane Wakely
    Jane Wakely Jane Chief Consumer & Marketing Officer & Chief Growth Officer International Foods, PepsiCo
  • Josh Faulks
    Josh Faulks Josh CEO, AANA (Australia)
  • Yang Han Ping
    Yang Han Ping Yang President, CANA (China)
  • Andrea Hunt
    Andrea Hunt Andrea President and CEO, ACA (Canada)
  • Sunil Kataria
    Sunil Kataria Sunil Chairman, ISA (India)
  • Susanne Kunz
    Susanne Kunz Susanne Managing Director, OWM (Germany)