Governance

Governance

By brands, for brands

WFA is governed by senior leaders representing some of the world’s largest brands, ensuring the organisation remains firmly member-led and globally representative.

The Executive Committee serves as the key decision-making body shaping WFA’s direction and impact worldwide.

Alongisde the Executive Committee, WFA’s Global Boards for Media, Sourcing and Policy bring together senior practitioners from WFA member companies to shape thinking and drive progress across key industry priorities. These act as both sounding boards and action platforms, enabling peer collaboration and industry leadership at scale.

Together, this governance structure ensures WFA reflects the voice of global marketers and remains focused on advancing efficient, effective and responsible marketing worldwide.

  • Ahmet Pura
    Ahmet Pura Ahmet President & Chairman of the Board, RVD (Turkey)
  • Anders Bering
    Anders Bering Anders Vice President Global Public Affairs & External Communications, Mars
  • Sandra Martinelli
    Sandra Martinelli Sandra Executive President, ABA (Brazil)
  • Luc Suykens
    Luc Suykens Luc CEO, UBA (Belgium)
  • Mounir Jazouli
    Mounir Jazouli Mounir WFA Regional VP Africa and Chief Communication & Institutional Relations Officer, Bank of Africa
  • Riikka-Maria Lemminki
    Riikka-Maria Lemminki Riikka-Maria Managing Director, Marketing Finland (Finland)
  • Cheryl Goh
    Cheryl Goh Cheryl Chief Marketing and Consumer Officer, Grab
  • Jane Wakely
    Jane Wakely Jane Chief Consumer & Marketing Officer & Chief Growth Officer International Foods, PepsiCo
  • Liliya Rechitsky
    Liliya Rechitsky Liliya Sr. Director of Procurement, Best Buy
  • Yang Han Ping
    Yang Han Ping Yang President, CANA (China)
  • Josh Faulks
    Josh Faulks Josh CEO, AANA (Australia)
  • Henriette Van Swinderen
    Henriette Van Swinderen Henriette Director, bvA (the Netherlands)
  • Joel Renkema
    Joel Renkema Joel Global Head of Insights, Inter IKEA Group
  • Aishwarya Nambiar
    Aishwarya Nambiar Aishwarya WFA Regional VP Middle East and Lead Manager, Global Management, Etihad Airways
  • O'Tega Ogra
    O'Tega Ogra O'Tega Vice President, ADVAN (Nigeria)
  • Silas Lewis-Meilus
    Silas Lewis-Meilus Silas Global Head of Media Operations, Haleon
  • Anne Stilling
    Anne Stilling Anne Global Director Brand & Media, Vodafone
  • Andrea Hunt
    Andrea Hunt Andrea President and CEO, ACA (Canada)
  • ASMITA DUBEY
    ASMITA DUBEY ASMITA Chief Digital & Marketing Officer, L'Oréal
  • Rupen Desai
    Rupen Desai Rupen WFA Regional VP Asia-Pacific and CMO & Venture Partner, Una Terra
  • Russell Dyer
    Russell Dyer Russell Chief Corporate Affairs Officer, Kenvue
  • Philip Perez
    Philip Perez Philip WFA Regional VP Latin America and President, CAA (Argentina)
  • Catherine Lautier
    Catherine Lautier Catherine Global Head of Media, Danone
  • Jiunn Shih
    Jiunn Shih Jiunn Global Chief Marketing Officer, Driscoll's
  • Sunil Kataria
    Sunil Kataria Sunil Chairman, ISA (India)
  • Yinka Ijabiyi
    Yinka Ijabiyi Yinka Group Head Marketing & Corporate Communications, First Bank of Nigeria
  • Jose Roman
    Jose Roman Jose Corporate Executive, Global Sales and Marketing, Nissan Motor Corporation
  • Susanne Kunz
    Susanne Kunz Susanne Managing Director, OWM (Germany)
  • Cristina Diezhandino
    Cristina Diezhandino Cristina WFA Regional VP Europe and Global Chief Marketing Officer, Diageo
  • Simon Michaelides
    Simon Michaelides Simon Director General, ISBA (UK)