Governance

Governance

By brands, for brands

WFA is governed by senior leaders representing some of the world’s largest brands, ensuring the organisation remains firmly member-led and globally representative.

The Executive Committee serves as the key decision-making body shaping WFA’s direction and impact worldwide.

Alongisde the Executive Committee, WFA’s Global Boards for Media, Sourcing and Policy bring together senior practitioners from WFA member companies to shape thinking and drive progress across key industry priorities. These act as both sounding boards and action platforms, enabling peer collaboration and industry leadership at scale.

Together, this governance structure ensures WFA reflects the voice of global marketers and remains focused on advancing efficient, effective and responsible marketing worldwide.

  • Andrea Hunt
    Andrea Hunt Andrea President and CEO, ACA (Canada)
  • ASMITA DUBEY
    ASMITA DUBEY ASMITA Chief Digital & Marketing Officer, L'Oréal
  • Rupen Desai
    Rupen Desai Rupen WFA Regional VP Asia-Pacific and CMO & Venture Partner, Una Terra
  • Russell Dyer
    Russell Dyer Russell Chief Corporate Affairs Officer, Kenvue
  • David Wheldon
    David Wheldon David WFA President
  • Phil Myers
    Phil Myers Phil WFA Deputy President and Chief Institutional Affairs & Corporate Communications Officer, Ferrero
  • Jean Luc Chetrit
    Jean Luc Chetrit Jean Luc WFA Treasurer and CEO, Union des Marques (France)
  • Stephan Loerke
    Stephan Loerke Stephan WFA CEO
    Stephan manages the WFA secretariat, oversees all work carried out on behalf of its members and is the WFA’s main spokesperson. He sits on all WFA public affairs and marketing committees, as well as on the WFA Executive Committee.

    Prior to joining WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. Combining French and German nationalities, Stephan speaks French, German, English, Dutch and Spanish.