Governance

Governance

By brands, for brands

WFA is governed by senior leaders representing some of the world’s largest brands, ensuring the organisation remains firmly member-led and globally representative.

The Executive Committee serves as the key decision-making body shaping WFA’s direction and impact worldwide.

Alongisde the Executive Committee, WFA’s Global Boards for Media, Sourcing and Policy bring together senior practitioners from WFA member companies to shape thinking and drive progress across key industry priorities. These act as both sounding boards and action platforms, enabling peer collaboration and industry leadership at scale.

Together, this governance structure ensures WFA reflects the voice of global marketers and remains focused on advancing efficient, effective and responsible marketing worldwide.

  • Susanne Kunz
    Susanne Kunz Susanne Managing Director, OWM (Germany)
  • Riikka-Maria Lemminki
    Riikka-Maria Lemminki Riikka-Maria Managing Director, Marketing Finland (Finland)
  • Sandra Martinelli
    Sandra Martinelli Sandra Executive President, ABA (Brazil)
  • Simon Michaelides
    Simon Michaelides Simon Director General, ISBA (UK)
  • O'Tega Ogra
    O'Tega Ogra O'Tega Vice President, ADVAN (Nigeria)
  • Ahmet Pura
    Ahmet Pura Ahmet President & Chairman of the Board, RVD (Turkey)
  • Luc Suykens
    Luc Suykens Luc CEO, UBA (Belgium)
  • Henriette Van Swinderen
    Henriette Van Swinderen Henriette Director, bvA (the Netherlands)