Global Sourcing Board

WFA Global Sourcing Board

WFA's Global Sourcing Board has since 2019 brought together senior brand-side marketing procurement leaders committed to growing the profile of the function within both marketing and procurement communities.

Board members

  • Marco Dogliani
    Marco Dogliani Marco Global Marketing Procurement Lead, Beiersdorf
  • Chris Kredo
    Chris Kredo Chris SVP, Global Procurement A&M, PepsiCo
  • Jennifer Mclachlan
    Jennifer Mclachlan Jennifer VP, Brand Building Purchases, P&G
  • Sarah Newnham
    Sarah Newnham Sarah Director, Marketing and Media Enterprise Procurement, Sky & Comcast
  • Michael Pues-Tillkamp
    Michael Pues-Tillkamp Michael Head of Marketing Procurement, IKEA Retail, Ingka Group
  • Liliya Rechitsky
    Liliya Rechitsky Liliya Sr. Director of Procurement, Best Buy
  • James Taylor
    James Taylor James Global Procurement Director, Media, Digital and Consumer Planning, Diageo
  • Hannah Whittall
    Hannah Whittall Hannah Global Sourcing Director Marketing Services, L'Oréal
  • Chrissy Zhou
    Chrissy Zhou Chrissy Senior Director, Global Media Sourcing & AMEA Marketing and Sales Sourcing, Mondelēz

Key initiatives

Project Spring

Project Spring

A vision for how to evolve both the perception and practice of marketing procurement from cost savers to growth generators.
Download the report
Our journey forward

Our journey forward

Refreshed goals and objectives for the Board (2023-2025) and an outline of new initiatives to help marketing procurement leaders drive efficiency, effectiveness, and value.
Download the report
Advancing marketing procurement

Advancing marketing procurement

A voluntary 4-stage framework taking teams from tactical involvement to best-in-class collaboration. The ambition is simple: to help marketing procurement become the trusted partner for your global brand investment strategy – from sourcing to resourcing – and help drive the business forward.
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Vision & mission

The Board’s vision is to be the trusted partner of global brand investment strategies, from sourcing to resourcing marketing and to help drive the business forward.

The Board's mission is to define world-class marketing procurement and set the recommended standards that members of our community should uphold.

Procurement's unique value is aligning marketing investments with strategic business objectives, bridging the gap between marketing and finance. There's inherent power for procurement in acting as investment managers with the right team, mindset and focus. To quip our CMOs, CPOs & CFOs with insights into where marketing is heading and reinstate the value of marketing procurement, we need to develop a specific skill set

Christopher Kredo, SVP, Global Procurement A&M, PepsiCo

Advancing through the maturing curve and moving from one stage to the next is nearly impossible without robust talent development. We need to consider how we develop programmes specifically for the marketing procurement function to drive business results and to nurture talent aiming to grow strategically within our organisations. Otherwise they'll leave, taking valuable competitive advantage with them to other organisations.

Liliya Reckitsky, Senior Director of Procurement, Best Buy

Relevant skills are the new currency for successful marketing procurement teams. This research explores the root causes preventing skill enhavement and we hope it will encourage WFA members to take a step back and rethink how they can upskill or reskill themselves.

Jennifer McLachlan, VP, Brand Building Purchases, P&G

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