The Policy Board’s strategic objectives are to:
Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.
WFA heads to Stockholm for its annual event for senior marketers from April 21-24
Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger commitments for influencer campaigns and new rules on sponsorship, says Alexandre Boyer, Senior Manager, Policy, at WFA.
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
Leading beer, wine and spirits brands are demonstrating that growth and positive societal benefits can co-exist. Gabrielle Robitaille, WFA Director of Policy, explains how collective efforts can promote greater awareness of moderation and encourage responsible drinking.
On 12 June, WFA held an engaging exchange of views with Martins Prieditis, Deputy Head of Unit at DG JUST on the upcoming proposal for an EU Digital Fairness Act. This important legislative proposal is expected to introduce new EU-wide rules on influencer marketing, ad personalisation, dark patterns and more.
How can advertisers help shape a healthier global food environment?
Practical guidance on how to evolve advertising self-regulation and preserve the private sector’s license to operate
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.
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