The Media Board has been instrumental in the development of WFA’s Global Media Charter. This document has been issued three times (2008, 2018 and 2023). The Board has been supporting the build of industry programmes, designed to address the issues outlined in the Charter. These programmes include:
The Board also works closely with the industry to develop media tools and approaches compatible with the increasingly consumer-centric, privacy-first ecosystem.
As the issues evolve, the WFA Global Media Board looks forward to supporting more initiatives to address a range of priorities, increasingly focused on the Environmental, Societal and Governance (ESG) agenda.
WFA heads to Stockholm for its annual event for senior marketers from April 21-24
A round-up of what we learned at Forum Connect New York 2025.
Improving measurement and attribution across the customer journey is the top benefit behind full funnel strategies.
Steady price growth hides sharper contrasts between regions and markets
Broadcaster video-on-demand tops inflation charts as CTV stays flat
Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.
WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find it difficult to keep contracts up to date.
Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments. As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.
Discover the Future of Cross-Media Measurement - June 2025 meeting
Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.
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