Global Media Board

WFA Media Board

The Media Board is an industry-focused, action-oriented group of client-side media leaders seeking to help brands tackle the biggest challenges within the global media ecosystem. The Board also seeks to act as a steering group for WFA’s wider media activities.

Board members

  • Sameer Amin Sameer Global Director of Data Driven Marketing & Media, Reckitt
  • Ron Amram Ron Senior Director, Global Media, Mars
  • SARAH ARMITAGE SARAH Group International Media Director, LVMH
  • Sital Banerjee Sital Global Head of Integrated Media, Performance Marketing & Marketing Investment Management, Lipton Teas & Infusions
  • Mathias Chaillou Mathias Chief Media Officer, L'Oreal
  • Stephen Chester Stephen Director of Media, ISBA (UK)
  • Antonia Farquhar Antonia Global Media and Partnerships Lead, Nestle
  • Prasad Ghag Prasad Global Head Media, Digital & Strategic planning, Opella
  • Catherine Lautier Catherine VP, Global Head of Media & Integrated Brand Communication, Danone
  • Beatrice Lindvall Beatrice VP, Integrated Communications, Media, Digital, Market Research, Agency Management, Beiersdorf
  • Gerhard Louw Gerhard Head of Media, Lindt & Sprüngli
  • Isabel Massey Isabel Global Head of Integrated Brand Experiences, Unilever
  • Asha Sekhar Asha Senior Director - Media, The Coca-Cola Company
  • Bill Tucker Bill Group EVP, ANA (US)
  • David Zapata David Sr. Marketing Director - Global Media, ABInBev

Key initiatives

The Media Board has been instrumental in the development of WFA’s Global Media Charter, a framework created by global advertisers to help define what a fair, effective, and responsible media ecosystem could look like. The Board has been supporting the creation of industry programmes designed to help address the issues outlined in the Charter. These programmes include Halo, a global initiative seeking to help advance cross-media measurement practices through the development of a voluntary, adaptable and accountable open-source framework.

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