Global Media Board

This group brings together senior, experienced media leaders to create concrete actions and share general world-class media practices to progress increasingly important industry issues.

Mission

The Board’s mission is to be an industry-focused and action-oriented group that helps advertisers prioritise industry issues within the global media ecosystem, and provide advice on how to best tackle those issues. The Board also seeks to act as a steering group for WFA’s wider media activities.

Key initiatives

The Media Board has been instrumental in the development of WFA’s Global Media Charter. This document has been issued three times (2008, 2018 and now 2023). The Board has been supporting the build of industry programmes, designed to address the issues outlined in the Charter. These programmes include:

The Board also works closely with the industry to develop media tools and approaches compatible with the increasingly consumer-centric, privacy-first ecosystem.

As the issues evolve, the WFA Global Media Board looks forward to supporting more initiatives to address a range of priorities, increasingly focused on the Environmental, Societal and Governance (ESG) agenda.

Media Board Members

  • Sameer Amin.jpg
    Sameer Amin Sameer Global Director of Data Driven Marketing & Media, Reckitts
  • Sarah Armitage.jpg
    Sarah Armitage Sarah Group International Media Director, LVMH
  • Sital Banerjee.jpg
    Sital Banerjee Sital Global Head of Integrated Media, Performance Marketing & Marketing Investment Management, Lipton Teas & Infusions
  • Mathias Chaillou.jpg
    Mathias Chaillou Mathias Chief Media Officer, L'Oreal
  • Steve Chester.jpg
    Stephen Chester Stephen Director of Media, ISBA (UK)
  • Jerry 2.jpg
    Jerry Daykin Jerry VP, Head of Global Media, Beam Suntory
  • Luis_Di_Como.jpg
    Luis DiComo Luis EVP Global Media, Unilever
  • Antonia Farquhar.png
    Antonia Farquar Antonia Global Media and Partnerships Lead, Nestle
  • Nadine Karp McHugh.jpg
    Nadine Karp McHugh Nadine Managing Director, Global Media and Media Science, Goldman Sachs
  • Atin Kulkarni.jpg
    Atin Kulkarni Atin VP, Global Media & Commercial Capabilities, PepsiCo
  • Catherine Lautier.jpg
    Catherine Lautier Catherine VP, Global Head of Media & Integrated Brand Communication, Danone
  • Beatrice Lindvall.jpg
    Beatrice Lindvall Beatrice Director Global Media & Digital, Jacobs Douwe Egberts
  • Isabel Massey for CRM.jpg
    Isabel Massey Isabel VP, Global Media & Content, Diageo
  • Simon Peel.jpg
    Simon Peel Simon VP, Global Media, GSK
  • Bill Tucker.jpg
    Bill Tucker Bill Group EVP, ANA (US)
  • David Zapata.jpg
    David Zapata David Sr. Marketing Director - Global Media, ABInBev

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