The Media Board has been instrumental in the development of WFA’s Global Media Charter. This document has been issued three times (2008, 2018 and 2023). The Board has been supporting the build of industry programmes, designed to address the issues outlined in the Charter. These programmes include:
The Board also works closely with the industry to develop media tools and approaches compatible with the increasingly consumer-centric, privacy-first ecosystem.
As the issues evolve, the WFA Global Media Board looks forward to supporting more initiatives to address a range of priorities, increasingly focused on the Environmental, Societal and Governance (ESG) agenda.
How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.
On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.
It’s time to review the successes of 2025 and look forward to more progress on cross-media measurement in 2026, says Matt Green, Director, Global Media and Measurement at the WFA.
Marketers are willing to increase budgets where performance data justifies it. Tom Ashby, Global Lead, Media Services at WFA, argues that the relationship between budget growth and price inflation is breaking down.
WFA heads to Stockholm for its annual event for senior marketers from April 21-24
A round-up of what we learned at Forum Connect New York 2025.
WFA’s Global Media Budgets Survey 2026 in partnership with Ebiquity and key markets finds that nearly half of global marketers expect total spend to rise in 2026.
Improving measurement and attribution across the customer journey is the top benefit behind full funnel strategies.
Steady price growth hides sharper contrasts between regions and markets.
Broadcaster video-on-demand tops inflation charts as CTV stays flat.
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