Global Media Board
Mission
The Board’s mission is to be an industry-focused and action-oriented group that helps advertisers prioritise industry issues within the global media ecosystem, and provide advice on how to best tackle those issues. The Board also seeks to act as a steering group for WFA’s wider media activities.
Key initiatives
The Media Board has been instrumental in the development of WFA’s Global Media Charter. This document has been issued three times (2008, 2018 and now 2023). The Board has been supporting the build of industry programmes, designed to address the issues outlined in the Charter. These programmes include:
The Global Media Charter 2023
The Global Media Charter 2023 gives media leaders the strategic platform to ensure that their corporate responsibility agenda is represented in the media decisions made, platforms invested in and partners selected.
Download the Charter 
Halo Cross-Media Measurement
An industry group focused on developing open-source software code for a new, pioneering approach to cross-media measurement. Halo is now focused on supporting local deployments of the code.
Read more about Halo The Board also works closely with the industry to develop media tools and approaches compatible with the increasingly consumer-centric, privacy-first ecosystem.
As the issues evolve, the WFA Global Media Board looks forward to supporting more initiatives to address a range of priorities, increasingly focused on the Environmental, Societal and Governance (ESG) agenda.
Media Board Members
Sameer Amin Sameer Global Director of Data Driven Marketing & Media, Reckitts
Ron Amram Ron Sr. Director, Global Media, Mars
Sarah Armitage Sarah Group International Media Director, LVMH
Sital Banerjee Sital Global Head of Integrated Media, Performance Marketing & Marketing Investment Management, Lipton Teas & Infusions
Mathias Chaillou Mathias Chief Media Officer, L'Oreal
Stephen Chester Stephen Director of Media, ISBA (UK)
Antonia Farquar Antonia Global Media and Partnerships Lead, Nestle
Prasad Ghag Prasad Global Head Media, Digital & Strategic planning, Sanofi
Atin Kulkarni Atin VP, Global Media & Commercial Capabilities, PepsiCo
Catherine Lautier Catherine VP, Global Head of Media & Integrated Brand Communication, Danone
Beatrice Lindvall Beatrice Vice President, Beiersdorf
Gerhard Louw Gerhard Head of Media, Lindt & Sprüngli
Sarah Mansfield Sarah VP Global Media, Unilever
Isabel Massey Isabel VP, Global Media & Content, Diageo
Simon Peel Simon VP, Global Media, Haleon
Asha Sekhar Asha Senior Director - Media, Coca-Cola
Bill Tucker Bill Group EVP, ANA (US)
Ahmet Yucel Ahmet Vice President, Procter & Gamble
David Zapata David Sr. Marketing Director - Global Media, ABInBev
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For more information or questions, please contact Matt Green at m.green@wfanet.org
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