Global Media Board
Mission
The Board’s mission is to be an industry-focused and action-oriented group that helps advertisers prioritise industry issues within the global media ecosystem, and provide advice on how to best tackle those issues. The Board also seeks to act as a steering group for WFA’s wider media activities.
Key initiatives
The Media Board has been instrumental in the development of WFA’s Global Media Charter. This document has been issued three times (2008, 2018 and now 2023). The Board has been supporting the build of industry programmes, designed to address the issues outlined in the Charter. These programmes include:

The Global Alliance for Responsible Media (GARM)

Halo Cross-Media Measurement

The Global Media Charter 2023
The Board also works closely with the industry to develop media tools and approaches compatible with the increasingly consumer-centric, privacy-first ecosystem.
As the issues evolve, the WFA Global Media Board looks forward to supporting more initiatives to address a range of priorities, increasingly focused on the Environmental, Societal and Governance (ESG) agenda.
Media Board Members
- Sameer Amin Sameer Global Director of Data Driven Marketing & Media, Reckitts
- Sarah Armitage Sarah Group International Media Director, LVMH
- Sital Banerjee Sital Global Head of Integrated Media, Performance Marketing & Marketing Investment Management, Lipton Teas & Infusions
- Mathias Chaillou Mathias Chief Media Officer, L'Oreal
- Steve Chester Steve Director of Media, ISBA (UK)
- Jerry Daykin Jerry VP, Head of Global Media, Beam Suntory
- Luis Di Como Luis EVP Global Media, Unilever
- Antonia Farquhar Antonia Global Media and Partnerships Lead, Nestle
- Nadine Karp McHugh Nadine Managing Director, Global Media and Media Science, Goldman Sachs
- Atin Kulkarni Atin VP, Global Media & Commercial Capabilities, PepsiCo
- Catherine Lautier Catherine VP, Global Head of Media & Integrated Brand Communication, Danone
- Beatrice Lindvall Beatrice Director Global Media & Digital, Jacobs Douwe Egberts
- Isabel Massey Isabel VP, Global Media & Content, Diageo
- Simon Peel Simon VP, Global Media, GSK
- Bill Tucker Bill Group EVP, ANA (US)
- David Zapata David Sr. Marketing Director - Global Media, ABInBev
For more information or questions, please contact us
-
Matt Green
m.green@wfanet.org -
Joe Mourani
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