The Media Board has been instrumental in the development of WFA’s Global Media Charter, a framework created by global advertisers to help define what a fair, effective, and responsible media ecosystem could look like (first issues in 2008, updated in 2018 ad more recently in 2023). The Board has been supporting the creation of industry programmes designed to help address the issues outlined in the Charter. These programmes include:
Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.
Six takeaways from WFA's first Forum Connect in India, which brought together CMOs, Media and Insights leaders from WFA's global network.
How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.
On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.
It’s time to review the successes of 2025 and look forward to more progress on cross-media measurement in 2026, says Matt Green, Director, Global Media and Measurement at the WFA.
Marketers are willing to increase budgets where performance data justifies it. Tom Ashby, Global Lead, Media Services at WFA, argues that the relationship between budget growth and price inflation is breaking down.
WFA heads to Stockholm for its annual event for senior marketers from April 21-24
A round-up of what we learned at Forum Connect New York 2025.
WFA’s Global Media Budgets Survey 2026 in partnership with Ebiquity and key markets finds that nearly half of global marketers expect total spend to rise in 2026.
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