Global Media Board

WFA Media Board

The Media Board is an industry-focused, action-oriented group of client-side media leaders seeking to help brands tackle the biggest challenges within the global media ecosystem. The Board also seeks to act as a steering group for WFA’s wider media activities.

Board members

  • Sameer Amin Sameer Global Director of Data Driven Marketing & Media, Reckitt
  • Ron Amram Ron Senior Director, Global Media, Mars
  • SARAH ARMITAGE SARAH Group International Media Director, LVMH
  • Mathias Chaillou Mathias Chief Media Officer, L'Oreal
  • Stephen Chester Stephen Director of Media, ISBA (UK)
  • Antonia Farquhar Antonia Global Media and Partnerships Lead, Nestle
  • Prasad Ghag Prasad Global Head Media, Digital & Strategic planning, Opella
  • Catherine Lautier Catherine VP, Global Head of Media & Integrated Brand Communication, Danone
  • Beatrice Lindvall Beatrice VP, Integrated Communications, Media, Digital, Market Research, Agency Management, Beiersdorf
  • Gerhard Louw Gerhard Head of Media, Lindt & Sprüngli
  • Isabel Massey Isabel Global Head of Integrated Brand Experiences, Unilever
  • Asha Sekhar Asha Senior Director - Media, The Coca-Cola Company
  • Bill Tucker Bill Group EVP, ANA (US)
  • David Zapata David Sr. Marketing Director - Global Media, ABInBev

Key initiatives

The Media Board has been instrumental in the development of WFA’s Global Media Charter, a framework created by global advertisers to help define what a fair, effective, and responsible media ecosystem could look like. The Board has been supporting the creation of industry programmes designed to help address the issues outlined in the Charter. These programmes include Halo, a global initiative seeking to help advance cross-media measurement practices through the development of a voluntary, adaptable and accountable open-source framework.

Related content

  1. Premium digital inventory and the US will keep media inflation high through 2027
    Benchmark
    21 October 2026 at 00:00
    Trends & forecasts

    Premium digital inventory and the US will keep media inflation high through 2027

    Digital channels now lead price growth as TV cools, and scarce premium inventory, not advertiser demand, is setting the pace

    Read more about "Premium digital inventory and the US will keep media inflation high through 2027"
  2. WFA reveals first speakers and agenda for Global Marketer Week in London
    News
    19 October 2026 at 00:00
    Global Marketer WeekCMO Forum

    WFA reveals first speakers and agenda for Global Marketer Week in London

    Speakers include Haleon, Pepsi, The Business of Creativity and System1  

    Read more about "WFA reveals first speakers and agenda for Global Marketer Week in London"
  3. Five lessons for building paid media effectiveness
    Expert opinion
    23 September 2026 at 00:00
    Marketing effectiveness

    Five lessons for building paid media effectiveness

    What every media director should take from the Paid Media Effectiveness Handbook, and what surprised him along the way, says Tom Ashby, Global Lead, Media Services at WFA

    Read more about "Five lessons for building paid media effectiveness"
  4. The rise of principal media - research spotlight
    News
    15 June 2026 at 00:00
    Client & agency relations

    The rise of principal media - research spotlight

    A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.

    Read more about "The rise of principal media - research spotlight"
  5. Cross-media measurement takes shape in Spain with MAPA
    News
    8 June 2026 at 00:00
    Cross-media measurement

    Cross-media measurement takes shape in Spain with MAPA

    AEA leads development of Spanish cross-media measurement solution

    Read more about "Cross-media measurement takes shape in Spain with MAPA"
  6. Go big on media spend or go home, marketers told
    Expert opinion
    3 June 2026 at 00:00
    Media & analyticsMarketing effectiveness

    Go big on media spend or go home, marketers told

    Marketing effectiveness guru Les Binet outlines the importance of advertising investment to drive growth at WFA's Media Forum in Stockholm, part of Global Marketer Week 2026.

    Read more about "Go big on media spend or go home, marketers told"
  7. FIFA World Cup drives global media inflation to 4.4%, WFA Outlook
    NewsPress releases
    16 April 2026 at 10:00
    Trends & forecasts

    FIFA World Cup drives global media inflation to 4.4%, WFA Outlook

    Sharp increase in US price inflation against decrease in China

    Read more about "FIFA World Cup drives global media inflation to 4.4%, WFA Outlook"
  8. How are marketers' communication models shifting?
    Survey
    9 March 2026 at 09:00
    Media & analytics

    How are marketers' communication models shifting?

    What role is influencer marketing playing? Is traditional broadcast still being used? What are the drivers of change between communication channels?

    Read more about "How are marketers' communication models shifting?"
  9. Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.
    News
    3 March 2026 at 12:00
    Global Marketer Week

    Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

    Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.

    Read more about "Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries."

Contact