WFA’s In-House Forum gives peers the chance to come together to tackle common in-housing challenges and identify potential solutions in a ‘warts and all’ format under the Chatham House Rule.

Topic: In-House Production Trends

• Harnessing DEI in Content Production: Efrain Ayala, Global Director, Creative Effectiveness at Reckitt, will share insights from WFA's DEI in Content Production playbook, which includes best practices, brand examples, and actionable strategies for marketers to best incorporate diversity and inclusivity within the production process. 
• Content Creation for a Constantly Changing World: Steffen Gentis, Global Production Director at Reckitt, will then delve into how the company has embraced emerging technologies such as virtual studios and modularity, to transform their production model. Discover how a shift from the traditional model has helped Reckitt achieve scalable production with economic, sustainability, and creative benefits. 
• Roundtable: We will have an opportunity for all participants to share on their own approaches to in-house production, as well as the challenges posed and (potential) solutions.

Click here for the agenda.