Posts about Marketing capabilities

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  1.    In-housing set for rapid and continued growth at major multinationals
    Agency managementMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

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  2.    Marketing capability: the soft reply to a hard question
    Marketing capabilitiesOrganisation & structure

    Marketing capability: the soft reply to a hard question

    Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

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  3.    Benchmark: Marketing Capability Investment
    Marketing capabilities

    Benchmark: Marketing Capability Investment

    This new WFA member benchmark dispels the myths on capability investment.

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  4.    Capability Forum Meeting Overview (October 2023)
    ChannelsMarketing capabilities

    Capability Forum Meeting Overview (October 2023)

    Overview of Capability Forum held remotely on 12th October 2023.

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  5.    Benchmark: Recommended Capability Vendors
    Marketing capabilities

    Benchmark: Recommended Capability Vendors

     WFA benchmark containing member-recommended capability training vendors .

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  6.    Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
    Marketing capabilities

    Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments

    WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

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  7.    Cristina Diezhandino named WFA Global Marketer of the Year 2022
    Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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  8.    Five predictions for 2023
    Digital policyBrand reputationMarketing capabilities

    Five predictions for 2023

    From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…

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  9.    Benchmark: Job description for capability role
    Marketing capabilities

    Benchmark: Job description for capability role

    A benchmark on examples of job descriptions for (junior) marketing capability roles. 

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  10.    Benchmark: Recommended tools for in-house agency operations
    Marketing capabilities

    Benchmark: Recommended tools for in-house agency operations

    WFA member benchmark on recommended tools/systems/apps to support in-house agency operations. 

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  11.    WFA launches Global Marketer of the Year 2022
    CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness

    WFA launches Global Marketer of the Year 2022

    Partners with The Drum to celebrate global and regional marketers and the work…

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  12.    Take note: 5 back-to-school lessons for marketers
    Marketing capabilitiesMarketing operations

    Take note: 5 back-to-school lessons for marketers

    Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers…

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