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Marketing capabilities
Benchmark: Sustainability Capability
WFA member benchmark on industry best practices for building capability specifically around sustainability topics
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Marketing capabilitiesMarketing operations
Knowledge Spotlight: Effective pitch
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CreativityMarketing capabilitiesMarketing operations
Spotlight: The Timeless Importance of the Show
Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
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Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology
Benchmark: Social Media Marketing Tools
WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
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AIMarketing capabilities
Benchmark: Generative AI Upskilling
WFA benchmark on upskilling marketing teams on the topic of generative AI
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Marketing capabilities
Benchmark: Centralised Marketing Hub
WFA member benchmark on centralising marketing assets and resources into a singular platform
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Marketing capabilitiesMarketing operations
Navigating the Complexity of Marketing Capability Measurement
Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…
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Marketing capabilitiesMarketing effectiveness
Marketing Capability Forum Meeting Overview (March 2024)
Overview of Marketing Capability Forum held remotely on 21st March 2024.
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Marketing capabilitiesMarketing effectiveness
Measuring Marketing Capability Impact
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
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Agency managementMarketing capabilities
In-housing set for rapid and continued growth at major multinationals
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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Marketing capabilitiesOrganisation & structure
Marketing capability: the soft reply to a hard question
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
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Marketing capabilities
Benchmark: Marketing Capability Investment
This new WFA member benchmark dispels the myths on capability investment.