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Marketing capabilities
Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
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Brand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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Digital policyBrand reputationMarketing capabilities
Five predictions for 2023
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
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Marketing capabilities
Benchmark: Job description for capability role
A benchmark on examples of job descriptions for (junior) marketing capability roles.
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Marketing capabilities
Benchmark: Recommended tools for in-house agency operations
WFA member benchmark on recommended tools/systems/apps to support in-house agency operations.
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Content marketingCreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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Marketing capabilitiesMarketing operations
Take note: 5 back-to-school lessons for marketers
Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers…
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Media governanceMarketing capabilitiesMedia transformation
Marketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"
Marketing capabilitiesSpotlight: Navigating global media demand and pricing trends – July 2022
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
eCommerceMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technologyChina Forum (July 2022)
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
Marketing capabilitiesBenchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
Digital transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…