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Marketing technologyMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology
China Forum (July 2022)
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
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Marketing capabilities
Benchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…
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Diversity & InclusionMarketing capabilities
Using media to drive positive impact
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
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Marketing capabilities
WFA publishes marketing capabilities playbook
The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…
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Marketing capabilities
The First 100 Days of a Marketing Capability Leader
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
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Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities
Want to produce great work? Stop treating your advertising agencies like dirt
The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
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Marketing capabilities
Benchmark: Investment in Marketing Capability (2021)
This WFA member benchmark examined the investment in marketing capability building .
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Marketing capabilities
Benchmark: Vision/mission/philosophy statements for the marketing team
WFA member benchmark on Vision/mission/philosophy statements for the marketing team
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Integrated marketingMarketing capabilities
In-House Forum Overview (October 2021)
Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA launches Global Marketer of the Year 2021
Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…