Posts about Marketing capabilities

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1. 
   Benchmarks & surveys

   13 November 2023
   Marketing capabilities

   Benchmark: Marketing Capability Investment

   WFA

   This new WFA member benchmark dispels the myths on capability investment.

   Read more about "Benchmark: Marketing Capability Investment"
2. 
   Event reports

   13 October 2023
   ChannelsMarketing capabilities

   Capability Forum Meeting Overview (October 2023)

   WFA

   Overview of Capability Forum held remotely on 12^th October 2023.

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3. 
   Benchmarks & surveys

   26 September 2023
   Marketing capabilities

   Benchmark: Recommended Capability Vendors

   WFA

    WFA benchmark containing member-recommended capability training vendors .

   Read more about "Benchmark: Recommended Capability Vendors"
4. 
   Benchmarks & surveys

   10 April 2023
   Marketing capabilities

   Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments

   WFA

   WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

   Read more about "Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments"
5. 
   News

   15 February 2023
   Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

   Cristina Diezhandino named WFA Global Marketer of the Year 2022

   WFA

   Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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6. 
   Opinions

   16 December 2022
   Digital policyBrand reputationMarketing capabilities

   Five predictions for 2023

   WFA

   From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…

   Read more about "Five predictions for 2023"
7. 
   Benchmarks & surveys

   11 November 2022
   Marketing capabilities

   Benchmark: Job description for capability role

   WFA

   A benchmark on examples of job descriptions for (junior) marketing capability roles. 

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8. 
   Benchmarks & surveys

   31 October 2022
   Marketing capabilities

   Benchmark: Recommended tools for in-house agency operations

   WFA

   WFA member benchmark on recommended tools/systems/apps to support in-house agency operations. 

   Read more about "Benchmark: Recommended tools for in-house agency operations"
9. 
   Press releases

   7 September 2022
   CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness

   WFA launches Global Marketer of the Year 2022

   WFA

   Partners with The Drum to celebrate global and regional marketers and the work…

   Read more about "WFA launches Global Marketer of the Year 2022"
10. 
    Opinions

    6 September 2022
    Marketing capabilitiesMarketing operations

    Take note: 5 back-to-school lessons for marketers

    Raja Rajamannar

    Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers…

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11. 
    Press releasesBenchmarks & surveysReports & whitepapers

    28 July 2022
    Media governanceMarketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    WFA

    Data and analytics, eCommerce and measurement top skills shortage

    Read more about "Marketing facing “worst-ever” talent crisis"

12. 
    Videos & webinars

    18 July 2022
    Marketing capabilities

    Spotlight: Navigating global media demand and pricing trends – July 2022

    WFA

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…

    Read more about "Spotlight: Navigating global media demand and pricing trends – July 2022"