In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

Global Marketer Week 2025

In March 2025, Global Marketer Week, the event for international marketers, went to Brussels. There is a host of content from the week, including our summary videos and speaker sessions, that you can watch here. You can also find the latest results from our Marketer of the Future study, which was released as part of Global Marketer Week.

AI

The focus on AI across the industry has been echoed at the WFA, with a host of work completed by our AI Community across the quarter including our report into risks, Managing IP Risk when using Generative AI in marketing.

Cross-media measurement

The WFA media team have produced an update on Halo – Cross-media measurement and have launched a new website, as well as a new transparency tool for media.

Better Ideas

There’s also a spotlight on ideas and the session Spotlight: Evaluating Better Ideas includes insights from more than 1,000 professionals across marketing teams and creative agencies as well as revealing the barriers to better practice in this area. It backs up our report Evaluating Better Ideas, which was also published in Q1.

Better Marketing

Make sure to listen to the latest episodes of our Better Marketing Podcast and hear WFA President David Wheldon talk to marketing professor Marcus Collins, Catahy Pacific’s General Manager Brand, Insights and Marketing Communications Ed Bell and UNICEF’s Dr. Frederique Covington Corbett.

And have you seen our new Candid CMO interview series in which we celebrate the world’s best marketers and explore the journeys they are on to deliver better marketing? Read the first two interviews with Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri, and Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA.

Other important publications from Q1 included the Global Content And Production 2025 update and the Sustainability into Action report. Our webinars on sourcing, media and in-housing as well as sustainability from Q1 are still available to view here.