Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
HaloNext steps for Halo and cross-media measurement in 2026
Read more about "Next steps for Halo and cross-media measurement in 2026"It’s time to review the successes of 2025 and look forward to more progress on cross-media measurement in 2026, says Matt Green, Director, Global Media and Measurement at the WFA.
-
Cross-media measurementHaloHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - June 2025 meeting
-
Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - April meeting
-
Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - February Meeting
-
Cross-media measurementHaloCross-media measurement is an advertisers’ North Star
Read more about "Cross-media measurement is an advertisers’ North Star"Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than ever. Matt Green and Rishi Saxena unveil new WFA research and point to the progress made with WFA’s North Star Halo programme – an enabler for Origin in the UK and Aquila in the US.
-
Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - December 2024 meeting
