Posts about Halo

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - June 2025 meeting

    Read more about "Halo CMM Community Townhall Meeting"
  2. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - April meeting

    Read more about "Halo CMM Community Townhall Meeting"
  3. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - February Meeting

    Read more about "Halo CMM Community Townhall Meeting"
  4. Cross-media measurement is an advertisers’ North Star
    Cross-media measurementHalo

    Cross-media measurement is an advertisers’ North Star

    Matt Green, Rishi Saxena

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than ever. Matt Green and Rishi Saxena unveil new WFA research and point to the progress made with WFA’s North Star Halo programme – an enabler for Origin in the UK and Aquila in the US.

    Read more about "Cross-media measurement is an advertisers’ North Star"
  5. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - December 2024 meeting

    Read more about "Halo CMM Community Townhall Meeting"