Posts about Halo

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. How to activate Halo in your market
    Expert opinion
    Halo

    How to activate Halo in your market

    Matt Green

    How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.

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  2. Next steps for Halo and cross-media measurement in 2026
    Expert opinion
    Halo

    Next steps for Halo and cross-media measurement in 2026

    Matt Green

    It’s time to review the successes of 2025 and look forward to more progress on cross-media measurement in 2026, says Matt Green, Director, Global Media and Measurement at the WFA.

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  3. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - June 2025 meeting

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  4. In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
    News
    Global Marketer WeekHalo

    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

    WFA

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:

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  5. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - April meeting

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  6. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - February Meeting

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  7. Cross-media measurement is an advertisers’ North Star
    Cross-media measurementHalo

    Cross-media measurement is an advertisers’ North Star

    Matt Green, Rishi Saxena

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than ever. Matt Green and Rishi Saxena unveil new WFA research and point to the progress made with WFA’s North Star Halo programme – an enabler for Origin in the UK and Aquila in the US.

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  8. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - December 2024 meeting

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  9. We’re ready for a return to Reach and Frequency
    News
    Cross-media measurementMarketing technologyHaloMarketing technology

    We’re ready for a return to Reach and Frequency

    Matt Green

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media Services, explains how WFA is supporting the global rollout.

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  10. National industry associations from 25 countries gather in Istanbul
    Event reports
    Cross-media measurementGlobal Marketer WeekInclusive marketingHalo

    National industry associations from 25 countries gather in Istanbul

    WFA

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the industry drive sustainable growth

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