Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these efforts, we risk bans, comprehensive restrictions and exclusion, says Alexandre Boyer, Policy Manager at WFA.

Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some implications for advertisers.

Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and that gives us a renewed sense of purpose, says WFA CEO Stephan Loerke as he reflects on this year’s WFA regional meeting in LATAM. 

The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the costs of using agency services might look like globally.