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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Five takeouts from the predicted media inflation rises
    News

    Five takeouts from the predicted media inflation rises

    Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some implications for advertisers.

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  2. Global Marketer Week heads to Brussels
    News
    Global Marketer Week

    Global Marketer Week heads to Brussels

    Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian national advertiser association.

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  3. 5 take-aways from Buenos Aires
    News

    5 take-aways from Buenos Aires

    Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and that gives us a renewed sense of purpose, says WFA CEO Stephan Loerke as he reflects on this year’s WFA regional meeting in LATAM. 

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  4. The Ritbot tackles marketers’ deepest fears
    News
    AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the Ritbot.

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  5. WFA launches new call for agency cost data
    News
    Agency managementInfluencer marketing

    WFA launches new call for agency cost data

    The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the costs of using agency services might look like globally.

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  6. Co-operation between marketing and policy experts reaches unprecedented levels in Latin America
    Press releasesBenchmark
    Advertising & policy

    Co-operation between marketing and policy experts reaches unprecedented levels in Latin America

    Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research

    Responsible marketing and brand purpose, the main areas for collaboration

    WFA mebers can download the findings in Spanish here

    Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"
  7. Eighty percent of brands have concerns about agency use of GenAI
    Press releases
    Agency managementMarketing technologyAIMarketing technology

    Eighty percent of brands have concerns about agency use of GenAI

    More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts.

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  8. WFA names expert jury for 2024 Global Marketer of the Year
    Press releases
    Global Marketer of the Year

    WFA names expert jury for 2024 Global Marketer of the Year

    Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join panel.

    Read more about "WFA names expert jury for 2024 Global Marketer of the Year"
  9. 2024 sees growth in WFA membership
    News

    2024 sees growth in WFA membership

    New companies and organisations have signed up to join WFA in 2024.

    Read more about "2024 sees growth in WFA membership"

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