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Agency managementMarketing technologyAIMarketing technologyEighty percent of brands have concerns about agency use of GenAI
Read more about "Eighty percent of brands have concerns about agency use of GenAI"More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts.
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Global Marketer of the YearWFA names expert jury for 2024 Global Marketer of the Year
Read more about "WFA names expert jury for 2024 Global Marketer of the Year"Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join panel.
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2024 sees growth in WFA membership
Read more about "2024 sees growth in WFA membership"New companies and organisations have signed up to join WFA in 2024.
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WFA discontinues GARM
Read more about "WFA discontinues GARM"Today we announce that GARM will discontinue its activities.
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Global Marketer of the YearCMO ForumNominations open for WFA Global Marketer of the Year 2024
Read more about "Nominations open for WFA Global Marketer of the Year 2024"WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their organisations, consumers and the industry.
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In-House Forum names new chair from Unilever
Read more about "In-House Forum names new chair from Unilever"Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House Forum.
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Sustainability
GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible Media (GARM) and the Ad Net Zero community. It allows advertisers, media owners and agencies to measure across six major media types.
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Inclusive marketingSetting targets on DEI in production can be a challenge for half of major multinationals
Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity, Equity and Inclusion initiatives in content production. A new WFA playbook offers best practice and brand examples for marketers looking to take action.
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Media & analyticsWFA names new chairs for Insight Forum and National Associations Council
Read more about "WFA names new chairs for Insight Forum and National Associations Council"The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations Council.
