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Global Marketer of the YearCMOWFA reveals CMO shortlist for Global Marketer of the Year 2024
Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists. Voting is now open until 20 January 2025, with the winner announced later that month in partnership with The Drum.
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Global Marketer of the YearCMOAruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.
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Global Marketer of the YearCMOMarcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.
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Global Marketer of the YearCMODiana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.
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Global Marketer of the YearCMOAsad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.
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Global Marketer of the YearCMOKofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.
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Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Read more about "Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change"Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these efforts, we risk bans, comprehensive restrictions and exclusion, says Alexandre Boyer, Policy Manager at WFA.
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Agency managementAIIn case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from our third quarter that you might have missed:
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Five takeouts from the predicted media inflation rises
Read more about "Five takeouts from the predicted media inflation rises"Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some implications for advertisers.
