Global Marketer Week 2024

Global Marketer Week

See highlights below

Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry. 
Highlights

Global Marketer Week videos

WFA Global Marketer Week 2024 | Highlights from Toronto

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

WFA Global Marketer Week 2024, Toronto | Recap day 2

WFA Global Marketer Week 2024, Toronto | Recap day 1

Global Marketer Week photos

Updates from Global Marketer Week 2024

  1.    Global Marketer Week returns to India in 2025

    Global Marketer Week returns to India in 2025

    WFA’s annual celebration of the very best of marketing will return to India in 2025 in partnership with the Indian Society of…

    Read more about "Global Marketer Week returns to India in 2025"
  2.    WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’

    Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…

    Read more about "WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’"
  3.    WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’

    From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…

    Read more about "WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’"
  4.    WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’

    Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…

    Read more about "WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’"
  5.    WFA President’s Awards recognise six key industry initiatives around the world

    WFA President’s Awards recognise six key industry initiatives around the world

    Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…

    Read more about "WFA President’s Awards recognise six key industry initiatives around the world"
  6.    Marketers at major multinationals say input from policy professionals is more relevant than ever

    Marketers at major multinationals say input from policy professionals is more relevant than ever

    Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…

    Read more about "Marketers at major multinationals say input from policy professionals is more relevant than ever"
  7.    WFA adds five new faces to global leadership team

    WFA adds five new faces to global leadership team

    WFA has bolstered its leadership team with five new business leaders joining its Executive Committee.

    Read more about "WFA adds five new faces to global leadership team"
  8.    L’Oréal and Adweek complete Global Marketer Conference speakers

    L’Oréal and Adweek complete Global Marketer Conference speakers

    Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…

    Read more about "L’Oréal and Adweek complete Global Marketer Conference speakers"
  9.    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…

    Read more about "AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week"
Conference agenda

Global Marketer Conference 2024: Building Better Brands

Brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better, stronger brands which our stakeholders and consciences can be proud of?

A shared global agenda - WFA CEO Stephan Loerke

A shared global agenda - WFA CEO Stephan Loerke

  • 9h00
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet marketers, no matter where they’re based in the world, face a very similar set of challenges. And that creates opportunities.
Reimagining a beer company - Marcel Marcondes

Reimagining a beer company - Marcel Marcondes

  • 10h00
AB InBev’s CMO shares how from a follower to a leader in creative capabilities, to developing a culture of sustainable growth, AB InBev is harnessing marketing's super-powers to create a future with more cheers.
Selling sustainability - TED speaker Solitaire Townsend

Selling sustainability - TED speaker Solitaire Townsend

  • 10h30
Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend shares why ego-green marketing is dead and why that could be great news for your business.
Should you put your trust in AI? - Jonathan Adashek

Should you put your trust in AI? - Jonathan Adashek

  • 11h45
40% of companies have not yet deployed AI. 2024 is the year of overcoming entry barriers to AI. Jonathan shares on how marketers can move to build trust in technology and help companies get out of the AI sandbox.
Innovation driving sustainable growth - Allyson Witherspoon

Innovation driving sustainable growth - Allyson Witherspoon

  • 12h15
From Nashville to Yokahama. As Corporate VP & CMO at Nissan, Allyson's journey within the company is as unique as the world-leading innovative marketing helping to drive Nissan’s global success.
Cultural Catalyst - Professor & best selling author Marcus Collins

Cultural Catalyst - Professor & best selling author Marcus Collins

  • 13h55
Few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. With culture driving consumption & ushering brands' futures, this session is not to be missed.
CMO, the impossible job? - Better Marketing Debate

CMO, the impossible job? - Better Marketing Debate

  • 14h20
The CMO brief has never been so complex. CMOs are tasked to drive business growth through purposeful and inclusive brands that appeal to new, more diverse audiences. Has CMO become the impossible job? 
The impact of Generative AI on brand growth

The impact of Generative AI on brand growth

  • 15h15
Raja Rajamannar & Stephan Pretorius give you a glimpse into the future of marketing: harnessing the transformative power of generative AI to help build brands and drive sustainable growth. For all stakeholders.

Conference speakers

  • Jonathan Adashek
    Jonathan Adashek Jonathan Chief Communications Officer and SVP, Marketing and Communications, IBM
    40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI, including the skills gap, data complexity and, crucially, trust. Jonathan will share on how marketers and communicators can move to build trust in technology and help move companies out of the AI sandbox.
  • Moya Brown
    Moya Brown Moya Senior Vice-President, Brand Strategy & Experience, IG Wealth Management
  • Dr. Marcus Collins
    Dr. Marcus Collins Dr. Marcus Marketing Professor and best-selling author
    Dr. Marcus Collins, Marketing Professor and best-selling author, will talk about how few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. Culture is not only driving today's consumption, but also ushering the future of brand.
  • Asmita Dubey
    Asmita Dubey Asmita Chief Digital & Marketing Officer, L'Oréal
  • Marcel Marcondes
    Marcel Marcondes Marcel Global Chief Marketing Officer, AB InBev
    AB InBev’s Global Chief Marketing Officer will share one of the most inspiring stories of a company transformation driven by marketing. From a follower to a leader in creative capabilities, to developing a culture of sustainable growth, AB InBev is harnessing marketing's super-powers to create a future with more cheers.
  • Stephan Pretorius
    Stephan Pretorius Stephan Chief Technology Officer, WPP
    Stephan Pretorius has more than 20 years’ experience in marketing and advertising technology and is passionate about helping brands develop the ever-evolving capabilities necessary to deliver groundbreaking customer engagement strategies. Stephan joined WPP as its first Chief Technology Officer in October 2018 and is responsible for the company’s technology vision and strategy, and for managing its relationship with key technology partners such as Google, Adobe, Salesforce, Microsoft, IBM and Facebook. From 2016-2018, Stephan acted first as Chief Technology Officer and then UK Group CEO at Wunderman where he integrated the group’s agency and technology offerings to create one of the UK’s largest digital agencies with more than 2,000 specialist staff across commerce, marketing technology, consulting and CRM. Earlier in his career, Stephan recognized the potential of technology-enabled marketing to radically influence the way brands engage with consumers. In 1999, he founded Acceleration, the leading marketing technology consultancy. Acceleration joined WPP in 2012 and became a division of Wunderman in 2016. A native of South Africa, Stephan holds a Master’s degree in Media & Telecommunications Law from Columbia Law School.
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Jenny Rooney
    Jenny Rooney Jenny Chief Experience Officer, ADWEEK
    Jenny is an award-winning innovator, curator and connector among the world’s leading CMOs and beyond. Having served as a business journalist for more than 25 years covering the advertising, marketing and brand industry, she has a deep understanding of the dynamics of marketing, the industry and its leadership. She’s conceived of and successfully launched multiple initiatives, platforms, series and events for CMOs and other business leaders. Currently Chief Experience Officer at ADWEEK, she oversees marketing, community engagement and events, creating new initiatives, resources and experiential offerings to better connect with and serve marketing decision-makers and the overall marketing ecosystem. She previously served as Managing Director and Cofounder of CMO House at Black Glass, an IPG consultancy, advising CMOs and providing them with needed resources and access to excel. Prior to that, she spent 10 years at Forbes as Communities Director, Assistant Managing Editor and Editor and Chair of the CMO Network, where she managed content and events critical to executive-level marketing decision-makers, particularly the annual Forbes CMO Summit and the World’s Most Influential CMOs list.
  • Solitaire Townsend
    Solitaire Townsend Solitaire Co-founder and Chief Solutionist, Futerra
  • Jane Wakely
    Jane Wakely Jane Chief Consumer & Marketing Officer, PepsiCo
    Jane Wakely, Chief Consumer & Marketing Officer, has been at PepsiCo since January 2022, where she oversees the Global Consumer organization across different PepsiCo brands, which includes R&D, Marketing, Insights, Design and Category Strategy. Prior to PepsiCo, Jane was the lead CMO at Mars Incorporated for 21 years, where she was a driving force in the transformation of Mars’ consumer functions, leading and launching Mars’ innovative mandate for sustainable growth with people, data, creativity, and purpose at its heart. Jane began her career at Procter & Gamble and was one of the founding members of GARM.
  • David Wheldon
    David Wheldon David WFA Better Marketing podcast host
  • Allyson Witherspoon
    Allyson Witherspoon Allyson Corporate Vice President, Global Chief Marketing Officer, Nissan Motor Corporation
    Allyson’s journey within the world of Nissan is as unique as the world-leading innovative marketing helping to drive Nissan’s global success.

Global Marketer Week speakers

  • Susan Akkad
    Susan Akkad Susan SVP Social & Cultural Innovation, The Estée Lauder Companies
  • Jay Altschuler
    Jay Altschuler Jay SVP - Global Media & Agency Relations, Mastercard
  • Edward Bell
    Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay
  • Ramzi Chaabane
    Ramzi Chaabane Ramzi Global Category Manager for eCommerce & Emerging Platforms, L'Oréal
  • Mathias Chaillou
    Mathias Chaillou Mathias Chief Media Officer, L’Oréal
  • Margarida De Las Cuevas Marques
    Margarida De Las Cuevas Marques Margarida Strategic Sourcing Manager – Digital Marketing Experience, Unilever
  • Antonia Farquar
    Antonia Farquar Antonia Global Head, Media & Partnerships, Nestle
  • Jose Gonzalo Bisquerra Mora
    Jose Gonzalo Bisquerra Mora Jose VP Marketing, Sales and Technology Global Procurement, Haleon
  • Atin Kulkarni
    Atin Kulkarni Atin VP Global Media, PepsiCo
  • Isabel Massey
    Isabel Massey Isabel VP, Global Media, Marketing, Diageo
  • Susan O’Brien
    Susan O’Brien Susan Chief Marketing Officer, Just Eat
  • Andres Peñate
    Andres Peñate Andres Global VP Regulatory & Public Affairs, AB InBev
  • Mark Proulx
    Mark Proulx Mark Director, Media Responsibility & Quality, Kenvue
  • Cynthia Sanfilippo
    Cynthia Sanfilippo Cynthia VP Global Public Affairs, L'Oréal
  • Phil Smith
    Phil Smith Phil Director General, ISBA
  • Tom Standage
    Tom Standage Tom Deputy Editor, The Economist and editor of The World Ahead
    Tom Standage is Deputy Editor of The Economist and editor of its future-gazing annual, The World Ahead. He joined The Economist as science correspondent in 1998 and was subsequently appointed technology editor, business editor and digital editor. He is the author of seven history books, including “Writing on the Wall” (2013), “The Victorian Internet” (1998) and the New York Times bestsellers “A History of the World in 6 Glasses” (2005) and “An Edible History of Humanity” (2009). His latest book, “A Brief History of Motion”, was published in 2021. Tom studied engineering and computer science at Oxford University and has written for other publications including the New York Times, the Guardian and Wired, taking a particular interest in technology's social and historical impact.
08:30 - 12:00
Executive Committee
Ballroom C, Park Hyatt
WFA members only
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives. 

Dresscode: business casual.

This session will be hybrid.

13:30 - 14:30
Annual General Meeting
Ballroom C, Park Hyatt
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.

Dresscode: business casual.

14:30 - 17:00
GARM Masterclass
Ballroom B, Park Hyatt
By invitation only
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During the GARM Masterclass, we will curate a series of panels, fireside chats and keynote talks designed for senior media leaders and brand safety experts from advertisers, agencies, platforms and ad tech companies. This closed-door invitation-only session will foster thought-provoking dialogue and best practice sharing on topics such as Youth Safety, Gen AI, Elections, and Sustainability.

On the agenda:

  1. Is 2024 a watershed year for brand safety?
    What will be the impact of staffing reductions, 65 elections globally, new content from GenAI and an arms race on technology?

  2. Can Simple Standards Make Youth Safety Achievable?
    Panel to discuss voluntary principles and proposed technology solutions to protect our most vulnerable users.

  3. DEI Best Practices + Use
    DEI Taskforce on proposed best practices and a read out on recent GARM research.

  4. Sustainability
    Agencies and brands showcase a series of campaign and media strategies that have allowed for reductions in Media GHG.

Dresscode: business casual.

18:00 - 22:00
ACA Welcome Cocktails
The Globe and Mail Centre
WFA members only
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Join us and our hosts for an unforgettable evening with a spectacular view over Toronto. Dress code: cocktail (tie optional).

Dresscode: business casual.

08:30 - 15:30
Media Forum
Ballroom B, Park Hyatt
WFA members only
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The WFA Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.

WFA members can download the Media Forum agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

08:30 - 15:30
Policy Forum
Terrace Room, Park Hyatt
WFA members only
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The WFA Policy Forum is meant for public affairs professionals. This year's Policy Forum will talk about bridging the gap between policy and marketing and how both can best collaborate to add value to business.

WFA members can download the Policy Forum agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

09:00 - 16:00
Sourcing Forum
Salon C, Park Hyatt
WFA members only
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The WFA Sourcing Forum is meant for marketing procurement leaders. In this year's Sourcing Forum session, the group will share on how marketing procurement teams enable creativity and innovation, whilst ensuring the right investment is being made, at the right time, with the right partner(s).

WFA members can download the Sourcing Forum agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

09:30 - 15:00
CMO Forum
Ballroom C, Park Hyatt
WFA members only
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The WFA CMO Forum is an invitation-only event for global marketing leaders. This year, the Forum will continue its transformative focus: addressing how global marketing organisations have delivered in terms of sustainable growth; enabling creativity and innovation within a framework of responsibility.

WFA members can download the CMO Forum agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

09:30 - 15:00
Insight Forum
Salon B, Park Hyatt
WFA members only
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The WFA Insight Forum is the only global leadership network dedicated to senior insights & analytics leaders, looking to elevate their function.

WFA members can download the Insight Forum agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

08:30 - 17:00
Global Marketer Conference
The Carlu
Open to all
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The WFA Global Marketer Conference is the Global Marketer Week's flagship event. During the conference, the most senior line-up of global marketers takes the stage.

This year the conference theme will be about building better brands: brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better and stronger brands which our stakeholders and consciences can be proud of?

Download the agenda

Dresscode: business casual.

19:00 - 23:00
WFA Gala Dinner
Royal Ontario Museum
WFA members and by invitation only
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Join us for a spectacular dinner in a location where art meets culture. Dress code: cocktail (tie optional).

09:30 - 14:00
National Associations Council
Salon B, Park Hyatt
National Association members only
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The National Associations Council (NAC) is the global forum for heads and representatives of national advertiser associations in WFA membership. The NAC offers a unique opportunity to learn from each other, collaborate and share ideas, insights & success stories.

WFA members can download the NAC agenda below:

Download the agenda

The session will be held under the Chatham House rule.

Dresscode: business casual.

Register for Global Marketer Week

Open to WFA members

Registrations for Global Marketer Week 2024 are now closed. 

Register for the Global Marketer Conference

Open to non-members

Registrations for the Global Marketer Conference 2024 are now closed. 

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