Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry.
Highlights
Updates from Global Marketer Week 2024
Consumer insightData & analytics
Every brand needs a stronger insight function
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…
WFA Global Marketer Week 2024 | CMOS on building better brands
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1
Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan
WFA Global Marketer Week 2024 | Highlights from Toronto
CMO, the Impossible Job? Lessons from the Better Marketing Podcast
WFA Global Marketer Week 2024, Toronto | Recap day 2
WFA Global Marketer Week 2024, Toronto | Recap day 1
Conference agenda
Global Marketer Conference 2024: Building Better Brands
Brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better, stronger brands which our stakeholders and consciences can be proud of?
A shared global agenda - WFA CEO Stephan Loerke
9h00
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet marketers, no matter where they’re based in the world, face a very similar set of challenges. And that creates opportunities.
Reimagining a beer company - Marcel Marcondes
10h00
AB InBev’s CMO shares how from a follower to a leader in creative capabilities, to developing a culture of sustainable growth, AB InBev is harnessing marketing's super-powers to create a future with more cheers.
Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend shares why ego-green marketing is dead and why that could be great news for your business.
Should you put your trust in AI? - Jonathan Adashek
11h45
40% of companies have not yet deployed AI. 2024 is the year of overcoming entry barriers to AI. Jonathan shares on how marketers can move to build trust in technology and help companies get out of the AI sandbox.
From Nashville to Yokahama. As Corporate VP & CMO at Nissan, Allyson's journey within the company is as unique as the world-leading innovative marketing helping to drive Nissan’s global success.
Cultural Catalyst - Professor & best selling author Marcus Collins
13h55
Few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. With culture driving consumption & ushering brands' futures, this session is not to be missed.
CMO, the impossible job? - Better Marketing Debate
14h20
The CMO brief has never been so complex. CMOs are tasked to drive business growth through purposeful and inclusive brands that appeal to new, more diverse audiences. Has CMO become the impossible job?
The impact of Generative AI on brand growth
15h15
Raja Rajamannar & Stephan Pretorius give you a glimpse into the future of marketing: harnessing the transformative power of generative AI to help build brands and drive sustainable growth. For all stakeholders.
Conference speakers
Jonathan AdashekJonathanChief Communications Officer and SVP, Marketing and Communications, IBM
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI, including the skills gap, data complexity and, crucially, trust. Jonathan will share on how marketers and communicators can move to build trust in technology and help move companies out of the AI sandbox.
Dr. Marcus CollinsDr. MarcusMarketing Professor and best-selling author
Dr. Marcus Collins, Marketing Professor and best-selling author, will talk about how few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. Culture is not only driving today's consumption, but also ushering the future of brand.
Asmita DubeyAsmitaChief Digital & Marketing Officer, L'Oréal
Marcel MarcondesMarcelGlobal Chief Marketing Officer, AB InBev
AB InBev’s Global Chief Marketing Officer will share one of the most inspiring stories of a company transformation driven by marketing. From a follower to a leader in creative capabilities, to developing a culture of sustainable growth, AB InBev is harnessing marketing's super-powers to create a future with more cheers.
Stephan PretoriusStephanChief Technology Officer, WPP
Stephan Pretorius has more than 20 years’ experience in marketing and advertising technology and is passionate about helping brands develop the ever-evolving capabilities necessary to deliver groundbreaking customer engagement strategies.
Stephan joined WPP as its first Chief Technology Officer in October 2018 and is responsible for the company’s technology vision and strategy, and for managing its relationship with key technology partners such as Google, Adobe, Salesforce, Microsoft, IBM and Facebook.
From 2016-2018, Stephan acted first as Chief Technology Officer and then UK Group CEO at Wunderman where he integrated the group’s agency and technology offerings to create one of the UK’s largest digital agencies with more than 2,000 specialist staff across commerce, marketing technology, consulting and CRM.
Earlier in his career, Stephan recognized the potential of technology-enabled marketing to radically influence the way brands engage with consumers. In 1999, he founded Acceleration, the leading marketing technology consultancy. Acceleration joined WPP in 2012 and became a division of Wunderman in 2016.
A native of South Africa, Stephan holds a Master’s degree in Media & Telecommunications Law from Columbia Law School.
Raja RajamannarRajaWFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard
Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
Jenny RooneyJennyChief Experience Officer, ADWEEK
Jenny is an award-winning innovator, curator and connector among the world’s leading CMOs and beyond. Having served as a business journalist for more than 25 years covering the advertising, marketing and brand industry, she has a deep understanding of the dynamics of marketing, the industry and its leadership. She’s conceived of and successfully launched multiple initiatives, platforms, series and events for CMOs and other business leaders.
Currently Chief Experience Officer at ADWEEK, she oversees marketing, community engagement and events, creating new initiatives, resources and experiential offerings to better connect with and serve marketing decision-makers and the overall marketing ecosystem.
She previously served as Managing Director and Cofounder of CMO House at Black Glass, an IPG consultancy, advising CMOs and providing them with needed resources and access to excel.
Prior to that, she spent 10 years at Forbes as Communities Director, Assistant Managing Editor and Editor and Chair of the CMO Network, where she managed content and events critical to executive-level marketing decision-makers, particularly the annual Forbes CMO Summit and the World’s Most Influential CMOs list.
Solitaire TownsendSolitaireCo-founder and Chief Solutionist, Futerra
Jane WakelyJaneChief Consumer & Marketing Officer, PepsiCo
Jane Wakely, Chief Consumer & Marketing Officer, has been at PepsiCo since January 2022, where she oversees the Global Consumer organization across different PepsiCo brands, which includes R&D, Marketing, Insights, Design and Category Strategy. Prior to PepsiCo, Jane was the lead CMO at Mars Incorporated for 21 years, where she was a driving force in the transformation of Mars’ consumer functions, leading and launching Mars’ innovative mandate for sustainable growth with people, data, creativity, and purpose at its heart. Jane began her career at Procter & Gamble and was one of the founding members of GARM.
David WheldonDavidWFA Better Marketing podcast host
Allyson WitherspoonAllysonCorporate Vice President, Global Chief Marketing Officer, Nissan Motor Corporation
Allyson’s journey within the world of Nissan is as unique as the world-leading innovative marketing helping to drive Nissan’s global success.
Global Marketer Week speakers
Susan AkkadSusanSVP Social & Cultural Innovation, The Estée Lauder Companies
Jay AltschulerJaySVP - Global Media & Agency Relations, Mastercard
Edward BellEdwardGeneral Manager Brand, Insights & Marketing Communications, Cathay
Ramzi ChaabaneRamziGlobal Category Manager for eCommerce & Emerging Platforms, L'Oréal
Mathias ChaillouMathiasChief Media Officer, L’Oréal
Margarida De Las Cuevas MarquesMargaridaStrategic Sourcing Manager – Digital Marketing Experience, Unilever
Antonia FarquharAntoniaGlobal Head, Media & Partnerships, Nestle
Jose Gonzalo Bisquerra MoraJoseVP Marketing, Sales and Technology Global Procurement, Haleon
Atin KulkarniAtinVP Global Media, PepsiCo
Isabel MasseyIsabelVP, Global Media, Marketing, Diageo
Susan O’BrienSusanChief Marketing Officer, Just Eat
Andres PeñateAndresGlobal VP Regulatory & Public Affairs, AB InBev
Mark ProulxMarkDirector, Media Responsibility & Quality, Kenvue
Cynthia SanfilippoCynthiaVP Global Public Affairs, L'Oréal
Phil SmithPhilDirector General, ISBA
Tom StandageTomDeputy Editor, The Economist and editor of The World Ahead
Tom Standage is Deputy Editor of The Economist and editor of its future-gazing annual, The World Ahead. He joined The Economist as science correspondent in 1998 and was subsequently appointed technology editor, business editor and digital editor. He is the author of seven history books, including “Writing on the Wall” (2013), “The Victorian Internet” (1998) and the New York Times bestsellers “A History of the World in 6 Glasses” (2005) and “An Edible History of Humanity” (2009). His latest book, “A Brief History of Motion”, was published in 2021. Tom studied engineering and computer science at Oxford University and has written for other publications including the New York Times, the Guardian and Wired, taking a particular interest in technology's social and historical impact.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
Dresscode: business casual.
This session will be hybrid.
13:30 - 14:30
Annual General Meeting
Ballroom C, Park Hyatt
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.
Dresscode: business casual.
14:30 - 17:00
GARM Masterclass
Ballroom B, Park Hyatt
By invitation only
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During the GARM Masterclass, we will curate a series of panels, fireside chats and keynote talks designed for senior media leaders and brand safety experts from advertisers, agencies, platforms and ad tech companies. This closed-door invitation-only session will foster thought-provoking dialogue and best practice sharing on topics such as Youth Safety, Gen AI, Elections, and Sustainability.
On the agenda:
Is 2024 a watershed year for brand safety? What will be the impact of staffing reductions, 65 elections globally, new content from GenAI and an arms race on technology?
Can Simple Standards Make Youth Safety Achievable? Panel to discuss voluntary principles and proposed technology solutions to protect our most vulnerable users.
DEI Best Practices + Use DEI Taskforce on proposed best practices and a read out on recent GARM research.
Sustainability Agencies and brands showcase a series of campaign and media strategies that have allowed for reductions in Media GHG.
Dresscode: business casual.
18:00 - 22:00
ACA Welcome Cocktails
The Globe and Mail Centre
WFA members only
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Join us and our hosts for an unforgettable evening with a spectacular view over Toronto. Dress code: cocktail (tie optional).
Dresscode: business casual.
08:30 - 15:30
Media Forum
Ballroom B, Park Hyatt
WFA members only
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The WFA Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.
WFA members can download the Media Forum agenda below:
The session will be held under the Chatham House rule.
Dresscode: business casual.
08:30 - 15:30
Policy Forum
Terrace Room, Park Hyatt
WFA members only
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The WFA Policy Forum is meant for public affairs professionals. This year's Policy Forum will talk about bridging the gap between policy and marketing and how both can best collaborate to add value to business.
WFA members can download the Policy Forum agenda below:
The session will be held under the Chatham House rule.
Dresscode: business casual.
09:00 - 16:00
Sourcing Forum
Salon C, Park Hyatt
WFA members only
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The WFA Sourcing Forum is meant for marketing procurement leaders. In this year's Sourcing Forum session, the group will share on how marketing procurement teams enable creativity and innovation, whilst ensuring the right investment is being made, at the right time, with the right partner(s).
WFA members can download the Sourcing Forum agenda below:
The session will be held under the Chatham House rule.
Dresscode: business casual.
09:30 - 15:00
CMO Forum
Ballroom C, Park Hyatt
WFA members only
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The WFA CMO Forum is an invitation-only event for global marketing leaders. This year, the Forum will continue its transformative focus: addressing how global marketing organisations have delivered in terms of sustainable growth; enabling creativity and innovation within a framework of responsibility.
WFA members can download the CMO Forum agenda below:
The session will be held under the Chatham House rule.
Dresscode: business casual.
08:30 - 17:00
Global Marketer Conference
The Carlu
Open to all
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The WFA Global Marketer Conference is the Global Marketer Week's flagship event. During the conference, the most senior line-up of global marketers takes the stage.
This year the conference theme will be about building better brands: brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better and stronger brands which our stakeholders and consciences can be proud of?
Join us for a spectacular dinner in a location where art meets culture. Dress code: cocktail (tie optional).
09:30 - 14:00
National Associations Council
Salon B, Park Hyatt
National Association members only
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The National Associations Council (NAC) is the global forum for heads and representatives of national advertiser associations in WFA membership. The NAC offers a unique opportunity to learn from each other, collaborate and share ideas, insights & success stories.
Consumer insightData & analytics
Digital policyCreativityAI
CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology
CreativityMarketing technologyAIMarketing technologyMarketing technology
CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology
CreativityMarketing technologyAIMarketing technologyMarketing technology
Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
Marketing procurement
Self-regulationMarketing law
