Global Marketer Week 2024

Global Marketer Week 2024

Global marketing's True North

Register as WFA member
Global Marketer Week, the event for international marketers, is returning to Toronto in May 2024. Join us for another week of discovery, inspiration and learning with the best minds of the industry. 

Registration for the whole week is open to global or regional marketers in WFA membership. Non-members can register for the Global Marketer Conference, the highlight event of the week, held Thursday May 16.

Main speakers

Main speakers
  • Jonathan Adashek
    Jonathan Adashek Jonathan Chief Communications Officer and SVP, Marketing and Communications, IBM
    40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI, including the skills gap, data complexity and, crucially, trust. Jonathan will share on how marketers and communicators can move to build trust in technology and help move companies out of the AI sandbox.
  • Marcel Marcondes
    Marcel Marcondes Marcel Global Chief Marketing Officer, AB InBev
    AB InBev’s Global Chief Marketing Officer will share one of the most inspiring stories of a company transformation driven by marketing. From a follower to a leader in creative capabilities, to developing a culture of sustainable growth, AB InBev is harnessing marketing's super-powers to create a future with more cheers.
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Jane Wakely
    Jane Wakely Jane Chief Consumer & Marketing Officer, PepsiCo
    Jane Wakely, Chief Consumer & Marketing Officer, has been at PepsiCo since January 2022, where she oversees the Global Consumer organization across different PepsiCo brands, which includes R&D, Marketing, Insights, Design and Category Strategy. Prior to PepsiCo, Jane was the lead CMO at Mars Incorporated for 21 years, where she was a driving force in the transformation of Mars’ consumer functions, leading and launching Mars’ innovative mandate for sustainable growth with people, data, creativity, and purpose at its heart. Jane began her career at Procter & Gamble and was one of the founding members of GARM.
  • Allyson Witherspoon
    Allyson Witherspoon Allyson Corporate Vice President, Global Chief Marketing Officer, Nissan Motor Corporation
    Allyson’s journey within the world of Nissan is as unique as the world-leading innovative marketing helping to drive Nissan’s global success.
Tickets WFA members

Register for Global Marketer Week

Open to WFA members

Global Marketer Week tickets are available for WFA members, meaning global or regional marketers in WFA membership. The tickets are free and include access to the fora, the Global Marketer Conference and dinners during the whole week.

Register for Global Marketer Week
Tickets non-members

Register for the Global Marketer Conference

Open to non-members

Global Marketer Conference tickets are available for non-members at a rate of $600 (CAD). The conference takes place on Thursday May 16. Members of the Association of Canadian Advertisers (ACA) and national marketers within WFA membership enjoy a discounted rate of $350 (CAD). If you are applicable for a discounted rate, but have not received the unique code yet, please contact events@wfanet.org.

Register for the conference

Agenda

Agenda
09:00 - 12:00
Executive Committee
Ballroom C, Park Hyatt
WFA members only
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives. 

This session will be hybrid.

13:30 - 14:30
Annual General Meeting
Ballroom C, Park Hyatt
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.

19:00 - 23:00
ACA Welcome Cocktails
The Globe and Mail Centre
WFA members only
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Join us and our hosts for an unforgettable dinner.

09:00 - 15:00
Insights Forum
Salon B, Park Hyatt
WFA members only
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TBD

09:00 - 15:00
CMO Forum
Terrace Room, Park Hyatt
WFA members only
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The WFA CMO Forum is an invitation-only event for global marketing leaders.

09:00 - 15:00
Media Forum
Ballroom B, Park Hyatt
WFA members only
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The WFA Media Forum provides peers the chance to discuss & tackle common media challenges and further our industry's agenda.

09:00 - 15:00
Sourcing Forum
Salon C, Park Hyatt
WFA members only
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TBD

09:00 - 15:00
Policy Forum
Ballroom C, Park Hyatt
WFA members only
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The Policy Forum is meant for public affairs professionals. During the Policy Forum, we look at the fast-changing pressures from environmental, social and governance (ESG) perspectives, the way companies need to respond, the role of policy in helping companies respond and how these translate in practice into company frameworks or policies for responsible marketing.

09:00 - 16:30
Global Marketer Conference
The Carlu
Open to all
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The WFA Global Marketer Conference is the Global Marketer Week's flagship event. During the conference, the most senior line-up of global marketers takes the stage.

This year the conference theme will be about becoming better brands: brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better and stronger brands which our stakeholders and consciences can be proud of?

19:00 - 23:00
WFA Gala Dinner
TBD
WFA members and by invitation only
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Join us for an unforgettable dinner.

10.00 - 14.00
National Associations Council
Salon B, Park Hyatt
National Association members only
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The National Associations Council (NAC)is the global forum for heads and representatives of national advertiser associations in WFA membership. The NAC offers a unique opportunity to learn from each other, collaborate and share ideas, insights & success stories.

See last year's highlights

Where to stay

Plan your trip

Where to stay?

The week’s hub hotel will be the Park Hyatt

Global Marketer Conference

The week’s flagship event will take place at The Carlu, located within a 20-minute walking distance from the hub hotel, Park Hyatt, and easily accessible by public transport.

Visa needed?

Please get in touch with us should you need an invitation letter in order to apply for a visa to enter Canada.

Sponsors & partners

Sponsors

Main sponsors

Conference Sponsor

Gala Dinner Sponsor

Supporting Sponsors

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