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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    In case you missed it… Powerful WFA content from Q1
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q1

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger impact.

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  2.    WFA names leadership team for new AI Community
    AI

    WFA names leadership team for new AI Community

    This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising risk.

    Read more about "WFA names leadership team for new AI Community"
  3.    L’Oréal CDMO takes top prize at Global Marketer of the Year
    Global Marketer of the Year

    L’Oréal CDMO takes top prize at Global Marketer of the Year

    Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of the Year. She was one of five shortlisted candidates and topped the combined public and expert jury vote.

    Read more about "L’Oréal CDMO takes top prize at Global Marketer of the Year"
  4.    2024 Global Marketer Conference to focus on becoming better brands
    Global Marketer Week

    2024 Global Marketer Conference to focus on becoming better brands

    How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May 16, during the WFA Global Marketer Week.

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  5.    Marketing’s new ways to deliver value

    Marketing’s new ways to deliver value

    In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the fortunes of their brands, says WFA President and Mastercard CMO Raja Rajamannar.

    Read more about "Marketing’s new ways to deliver value"
  6.    Three new colleagues join WFA team

    Three new colleagues join WFA team

    Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.

    Read more about "Three new colleagues join WFA team"
  7.    WFA reveals shortlist for Global Marketer of the Year 2023
    Global Marketer of the Year

    WFA reveals shortlist for Global Marketer of the Year 2023

    Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé. Voting is now open until end of January 2024, with the winner to be announced in February in partnership with The Drum.

    Read more about "WFA reveals shortlist for Global Marketer of the Year 2023"
  8.    Polish Organisation of Advertisers launched

    Polish Organisation of Advertisers launched

    New Polish association POR joins WFA’s global network of national industry associations, in more than 60 countries.

    Read more about "Polish Organisation of Advertisers launched"
  9.    WFA’s Planet Pledge welcomes seven more multinationals
    Sustainability

    WFA’s Planet Pledge welcomes seven more multinationals

    AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the global pledge to 38.

    Read more about "WFA’s Planet Pledge welcomes seven more multinationals"

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