In case you missed it… Powerful WFA content from Q1

From December 2023 to February 2024, we’ve held multiple webinars, launched new guides and helped marketers understand the impact of changes to regulations on environmental claims.

We’ve published research into the rising tide of in-housing in Global Agency Trends, the power of the insights function to make a big difference in Organising the Insights Function for Maximum Business Impact as well as exploring the power of sponsorship ahead of an Olympic summer of sport in The Evolution of Sponsorship  (we also ran a webinar on the topic). We've launched our first GenAI Primer and learned that beginning 2024 too few companies have yet taken the right actions to cope with the loss of cookies.

Our experts and key businesses such as cross-media measurement, marketing procurement and marketing capabilities have also been featured in a series of webinars, including one focused on the rapidly evolving nature of the search landscape. With the advent of AI, we are at the dawn of a new age of search engine optimisation, with marketers needing to adapt their approach if they are to be competitive in this space.

The global economic climate has been tough for brands and their partners and we also looked at how financial pressures can impact on creative production systems. Our webinar explored the actions that can be taken to future-proof creative and production eco-systems.

We know that talent is a key competitive advantage in today’s marketplace, so we also ran a benchmark to better understand how members manage their end-to-end talent process. The goal was to understand whether they in-house or outsource and what best practice looks like.

Finally, with new legislation on green and environmental claims becoming a reality very soon, WFA prepared a one-pager for marketers to help brands understand the key provisions.