Spotlight: Search Engine Optimisation (SEO)

Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button.

Whilst there are rarely ‘right’ and ‘wrong’ answers when it comes to search engine optimisation (SEO), there are some key fundamentals to be aware of. In this session, Matt Beswick, Co-Founder at Aira and Strategy Director and Co-Founder at Blush Digital, will help guide you through 2024 and beyond:

• SEO 101 - Mastering the fundamentals: Learn the core principles of SEO and discover how to apply them in 2024 and beyond.
• Crafting an effective SEO strategy: Understand the key steps to develop and execute a successful SEO strategy tailored to your brand's needs.
• Humans vs. Machines - Striking the Right Balance: Explore the dynamic between human expertise, machine-driven optimisation, and how brands can harness the latest technologies.
• Navigating the Partner Landscape: Gain insights into the diverse landscape of SEO partnerships and how they can help brands to be more effective.